Research On IP Image Design Based On Campus Culture

Campus culture is derived from the spiritual culture of colleges and universities.The construction of campus culture can enhance the cultural taste of colleges and universities.In today’s fierce competition between domestic and foreign universities,the IP image can make the campus culture of the university more representative,making the campus culture more affinity in the teachers and students group,enhancing the dissemination of the campus culture of the university,and most of the college students are young and vivid.A lively IP image is more likely to attract the interest of younger groups.This paper is mainly based on the campus IP culture image design of colleges and universities.From the perspective of college culture IP image design,through the case analysis of domestic and foreign college campus culture IP image,draw on the experience of excellent design solutions and cases at home and abroad,and explore the development and design of IP image.Methods and techniques.Taking Wuhan Institute of Technology an example,the IP image is based on the campus culture design of Wuhan Institute of Technology.This paper analyzes and refines the campus cultural elements from the perspectives of humanities,history and geography.Through the extraction and transformation of cultural elements,it provides creative materials and inspiration for the development and design of campus campus culture IP images.Expand the concept and complete the overall design planning of the IP image design of Wuhan Institute of Technology;develop the specific design and design some plans.Inheriting and publicizing the campus culture connotation of Wuhan Institute of Technology,it plays an active role in promoting and promoting the campus culture of Wuhan Institute of Technology,and provides reference and reference for comprehensively improving the campus culture soft power and developing the campus culture and creative industry.And research on the design method of IP image,summarizing its basic design method,style setting,application status and so on.Find the IP image suitable for theuniversity,promote the comprehensive development of college campus culture,and promote the creative combination of campus culture and IP image design.