Research On Government Function In The Development Of Township Cultural And Tourism Industry

Under the background of today's rapid social and economic development,the global consumption upgrade has driven the rapid development of the "five happiness industries".People are gradually pursuing multiple experiences and higher social needs:culture,tourism,pension,sports and health.China is changing from high-speed tourism growth to high-quality tourism development.Cultural tourism industry,as a new force in tourism industry,has gradually received more and more attention.The market prospect is prosperous,but many problems have been exposed.The development of rural cultural tourism industry is especially prominent.In the process of township cultural tourism industry development,government functions has a great impact on the development of local industries,because analysis of government functions in the process of township cultural tourism industry development is particularly important for the development of rural cultural tourism industry.The innovation of this paper lies in that under the background of rural revitalization,it takes the countryside as the starting point and the government functions in the development of rural cultural tourism industry as the research content.First of all,this paper takes the government functions in the development of township cultural tourism industry as the starting point,and sorts out the research significance,concept meaning and related theories of government functions in the development of township cultural tourism industry.Secondly,the paper determines the research field,analyzes the government function in the development of the cultural tourism industry and the problems in the development of the cultural tourism industry in Qidu town by the methods of Literature Research,investigation and induction.Thirdly,in view of the problems found,the author finds the reasons of the problems in the government function through analysis:The offside of Government Planning and management,the absence of government public service guarantee,the absence of government marketing propaganda and the lack of attention to talents.Finally,drawing on the experience of government functions in the development of the tourism industry in villages and towns at home and abroad,combining the local conditions of Qidu town with the new public management theory,the government public service theory and the market failure theory,this paper puts forward some countermeasures and suggestions for optimizing the functions of the government in the development of the cultural and tourism industry in Qidu town from four aspects:defining the role of the government,increasing the effective supply of the public service,encouraging the innovation of the means of marketing and publicity,and coordinating and strengthening the construction of the talent ranks...