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The Government Promotes Research On The Development Of Cultural Tourism Industry

Posted on:2020-08-29Degree:MasterType:Thesis
Country:ChinaCandidate:Y H ZhaoFull Text:PDF
GTID:2435330575466642Subject:Public administration
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With the improvement of people's living standard and the increase of leisure time,In recent years,stable operation and optimizing the economic structure of China's economy,the people's living standard and quality of life continue to increase at the same time,people's social leisure consciousness also gradually enhanced.With leisure consciousness of modern people are more willing to put their own practice and energy into the leisure entertainment,more willing to through to the leisure feelings and to show the way to realize its economic achievements.At present,tourism,catering,fitness club,such as shopping consumption leisure economy has become a new growth point of economy in our country.Since reform and opening up,China's tourism industry has gone through 30 years of rapid development,the industry in both in the national economy status,or in the role of people's lives are gradually enhanced.Therefore,local governments in China are an admirer of cultural tourism development,many cities strategic priorities is to promote the development of cultural tourism industry development in this area.Based on cultural tourism development status quo of S city as the research object,through a comprehensive analysis of the city culture construction achievements and future development of the tourism industry,found the city S development of cultural tourism industry development by high similarity,also lack of money,and the need to continue to strengthen infrastructure construction;Cultural tourism industry's brand awareness is not high,still no clear propaganda image,and the need to continue to strengthen the propaganda;Cultural tourism industry management system is relatively backward,also lack overall planning and coordination,and there are poor tourism enterprise management consciousness,service quality is not high,the good and bad are intermingled of cultural tourism industry talents,and other problems.In the third part of this article,through with shenyang,Harbin and fushun three cultural tourism industry development in northeast China has formed characteristic,comparing the development experience of the city to hinder the development of cultural tourism industry of the city S,proposed the government to promote the development of cultural tourism industry of the city S number of effective strategies,such as: build cultural tourism industry in the form of mining cultural connotation of the new hot spot;Innovative financing channels,strengthen the construction of tourism infrastructure;Keep pace with The Times diverse propaganda,strengthen propaganda;Set up cultural tourism brand,the pursuit of brand operation;Building a government,business,tourism association and society participation of "four one",a new tourism management main body;In order to promote the sustainable development of cultural tourism industry,the innovation system mechanism,strengthen management;Adjust the information asymmetry problem,strengthen the tourism service quality;For the recruitment of talent,a variety of approaches,etc.In this paper,by analyzing the case of a large number of contrast to play to the government in promoting the regional culture and promoting roles in the development of tourism industry,put forward to promote S city,the rationalization of industrial structure adjustment and scientific cultural tourism development strategy for the construction of the reform,to improve the city S economic benefit and better meet the needs of S city people a better life.
Keywords/Search Tags:Cultural Tourism Industry, Government Functions, Tourism Industry
PDF Full Text Request
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