| Xinhua Folk Song originated from the high mountains of Meishan area.They are the collective oral creation of working people in Xinhua area,and also their emotional expression in the daily labor process.Xinhua Folk Song is rich in content,passionate and simple and sincere.It has been passed down from generation to generation through word of mouth.It has been selected as a provincial intangible cultural heritage representative list in 2006,and was selected as the second batch of national intangible cultural heritage representative lists in 2008.This article is divided into three parts: introduction,body and conclusion.The introduction explains the reasons for the topic selection,research significance,and literature review.Xinhua Folk Song is an intriguing stroke in Meishan culture.It reflects the characteristics of Meishan culture like witchcraft and Taoism,and it has certain research significance and value.Among the research achievements of Xinhua Folk Song,it is mostly carried out from the perspective of music,literature and commercial development,and it is rarely discussed from the perspective of productive protection.This is also one of the innovations of this article.The first part of the text discusses the history,inheritance characteristics and present inheritance of Xinhua folk song.Meishan culture is both closed and inclusive,and has certain geographical restrictions.The spread area of Xinhua Folk Song is in Meishan area.Under the government's attention and guidance,Xinhua Folk Song have gradually expanded from traditional natural inheritance methods to professional school training,and sometimes also used online media to develop online teaching.Due to the development of the times and the characteristics of oral communication,the content of Xinhua Folk Song also inevitably mutated during the long circulation process.This is a natural process.Today's Xinhua Folk Song has a place in the non-heritage projects in Loudi area,both in terms of heritage and academic popularity,and can be developed under the heritage.The second part of the text is based on the current non-legacy protection context,combined with field investigations,starting from the three aspects of the local tourism industry,stage performances and new media communication to discuss and analyze the current exploration of the production protection of Xinhua folk song And development,for now,the productive protection of Xinhua Folk Song is still in its infancy,and has achieved certain results,and has temporarily saved the heat and vitality of the non-legacy project,but in order to achieve a higher level of development,There is room for improvement.The third part discusses the sustainable development of Xinhua Folk Song.The improvement of productive protection can be started from two aspects: the first is the combination of the era characteristics of content production and the traditional characteristics of non-legacy,both to improve and innovate,Strive for more audiences without losing the traditional connotation of Xinhua folk song;the second is the combination of non-genetic inheritance and professional inheritance,allowing more professional inheritors to join in productive protection,which is also conducive to The establishment of folk song tourism culture transfer area.The concluding part focuses on the overall situation,and strives to discover the shortcomings of the productive protection of Xinhua Folk Song as a whole,that is,the immature commercial development,there are situations where they dare not dare to innovate,and there are cases where the creative connotation of the Xinhua Folk Song ignores the cultural connotation of Xinhua Folk Song.Putting forward opinions and suggestions for solving problems based on the overall situation,it is necessary to confirm that Xinhua Folk Song is an intangible cultural heritage and also has the value of commercial development.Only the efforts of all parties can achieve the goal. |
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