A Research Of Tourism Cultural Communication Based On Digital Media Art

"Culture is the soul of tourism, communication is the key to tourism and cultural heritage anddevelopment","culture" and "communication" is very important for the development of tourism, weshould vigorously develop the tourism industry, enhance the charm and appeal of tourist destination,must be excavatedtourism and cultural tourism unique and effective way to spread the cultural soulof tourism in order to be released and to be perceived.Tourism and cultural dissemination of theinformation age in order to obtain greater development trend of the times and changes, and activelyexplore new forms and modes of transmission.The end of the20th century, the rise of digital media art both technical, artistic and media artform, its powerful artistic expression and cross-media communication ability to make it strongmomentum of development, penetrate into all areas of social life. From the point of view of Arts andCommunication, the relevant theoretical knowledge and a large number of examples, exploreemerging digital media arts tourism and cultural dissemination of digital media art interventionTourism and Culture presents the design language and aesthetic characteristics, as well as digitalmedia art specific forms of tourism culture. The paper from three aspects:First, elaborated the concept of tourism and cultural communication and digital media art,connotation and characteristics, means of communication theory analysis of the impact of digitalmedia art dissemination and development of tourism and cultural knowledge, pass by Tourism andCulture pointed out that digital media art,forms of communication, media, dissemination of resultsof change, to affirm its role and value in the tourism and cultural dissemination and development;Second, analysis of digital media art intervention tourism and cultural communication activities, tobring tourism and cultural spread dematerialization, interactive, the multi-dimensional nature oflanguage and time-sharing, immersion, popular aesthetic features, this tourist cultural transmissioncan break the constraints of time, tourism and cultural participation, and enhance the attractivenessof the tourism and cultural perception, to help tourists dynamic aesthetic, rich aesthetic knowledge,stimulate aesthetic imagination, effectively enhance the tourism culture of contagious and spread; Finally, with examples of several specific manifestations of tourism and Culture in the digital MediaArts, digital video can achieve a three-dimensional perspective of the tourism and cultural,digitalnetwork able to achieve emotional expression of tourism and Culture and navigation, digitalanimation game interesting interpretation of tourism and Culture, digital Museum of tourism andCulture multi-angle display, a virtual tour tourism culture Macross experience. These expressionstourist audience of tourism and cultural awareness and aesthetic ability to expand the breadth anddepth of the spread of the tourism and cultural.