"Every Special Festival" Children's Picture Book Design

In recent years,the demand of the domestic children's book market has gradually increased,showing a good development trend.The picture book is called the "first book" of life enlightenment and plays an important role in children's cultural enlightenment.Looking at the picture book market in China,foreign-imported picture books occupy most of the market,and the proportion of original picture books is not high.Moreover,the quality of domestic picture books varies,and picture books pay more attention to the external packaging to attract children's attention,ignoring its educational attributes,and there are few original picture books that truly meet children's cognitive psychology and reading level.With the introduction of a large number of foreign picture books,children have been influenced by foreign cultures since childhood.As a result,children often confuse Western and Chinese traditional festivals.Excellent culture.Therefore,it is imminent to create an excellent picture book of festival stories and cultures,in order to evoke children's sense of identification with their national culture.Based on this background,this article analyzes and summarizes the current situation of the development of children's festival story culture picture books at home and abroad,and investigates and analyzes children's understanding of traditional festivals.Based on the children's cognitive psychology,this paper explores picture book design methods that meet the characteristics of children's development,and provides a realistic basis for picture book design practice.Based on the theory of acceptance aesthetics,it analyzes holiday stories from multiple angles such as text,color,decorative illustrations and fun Picture book.In the design,"text and decoration design based on readers' text interaction","illustrator and color design based on readers","interesting design based on anticipation vision and imagination space" are put forward and applied Until the publication of children's picture books,a series of cultural pictures of traditional Chinese holiday stories were created.The innovations of this design are: First,on the premise of following the developmental rules of children's age,combined with the theory of acceptance aesthetics,mainly based on the "reader",the corresponding adaptation and creation of traditional Chinese holiday stories,and embed good values,Second,the illustration style of picturebooks is integrated with traditional folk art;third,a series of interesting designs are made for the illustration elements of picture books.The author hopes that through the research and application of traditional festival story culture,the basic ideas explored can arouse some other researchers' thinking.