| In recent years,the great progress of mobile Internet technology has promoted the development of downstream products,and constantly changed people’s way of life,so that people’s way of reading has changed.Picture books are internationally recognized as the best early reading materials for children,and the emergence of children’s electronic picture books has brought new development opportunities for children’s picture books.Compared with paper picture books,children’s electronic picture books are easy to carry and have more diverse forms of artistic expression,which are gradually widely used in preschool education.Driven by the market demand,the development of children’s electronic picture books on mobile terminals has ushered in a new upsurge.The number of downloads of children’s electronic picture books in app stores is considerable,so it can be predicted that children’s electronic picture books will continue to develop for a long time in the future.At present,although there are a large number of children’s electronic picture books,the design of some picture books ignores the user experience and needs,and fails to meet the needs of children and parents for the use of electronic picture books,which virtually reduces the user viscosity and even leads to the loss of some user groups.In addition,there are few studies on the design of children’s electronic picture books based on user experience in the academic community,which cannot provide an effective optimization path for the design practice.Therefore,facing the huge market demand and user base,how to improve the user experience of children’s electronic picture books is a realistic issue.Therefore,this paper systematically discusses the connotation and extension of user experience based on previous studies,and proposes three elements of user experience design.By analyzing the current situation of children’s electronic picture books on the market,this paper evaluates children’s electronic picture books by combining the three elements of user experience design: value experience,behavior experience and perception experience.According to the characteristics of the target users,the user needs are summarized and the character model isconstructed.According to the three levels of user demand,a design strategy of children’s electronic picture book is put forward,and the corresponding design practice is carried out.The research results of this paper provide a way of thinking for the design of related fields,and also provide some inspirations and Suggestions for the design practitioners in this field,which is helpful for the creators of picture books to understand the market and the audience,and master the direction of creation from a macro perspective. |