The Development Of Game User Experience Measurement Tool

The video game market in China is in a period of rapid development,and it's already the largest game market in the world.Although researches about user experience are endless,the research on game user experience and satisfaction are still lacking,and there's also a lack of game user experience measurement tools suitable for the domestic game market.Therefore,the development of a standardized measurement tool for the domestic game market will help to improve user satisfaction with the game,increase the market share of the game,and also help to improve the user experience in the research of game products.Based on the latest foreign game user experience satisfaction questionnaire,study one developed a preliminary game satisfaction measurement tool for 380 participants,and optimizes the items according to both factor analysis and item response theory.In study two,a standardized questionnaire named Game User Experience Questionnaire (GUEQ)was redeveloped based on the results of the study one,the measurement of user experience and the elements of game design.It was retested in 401 participants.Finally,the reliability and validity of GUEQ were tested and analyzed.After development,the GUEQ has 39 items,including usability,play engrossment,story line,enjoyment,creative freedom,audio aesthetics,visual aesthetics,and social interaction.The Cronbach's a of the questionnaire was 0.969.The exploratory factor analysis retained items which's factor loads are over 0.4.The item response theory and ICC curves retained items with best discriminations and difficulties.The confirmatory factor analysis showed that the GUEQ also has good structural validity(CFI=0.950,TLI=0.943,RMSEA=0.079).Finally,the comparisons with the other game experience questionnaires and flow questionnaire showed that the GUEQ also has good criterion validity.After all kinds of verification,we can say that the Game User Experience Questionnaire(GUEQ)has reached a good measurement standard.