Research On The Visual Image Design Of Guangzhou "City Of Design"

UNESCO "City of design" is a thematic network under the "Creative Cities Network"founded by UNESCO.It is committed to using design as the main driving force to promote the development of the creative design industry and connect multiple cities to promote the CCP.Win development.Guangzhou already has the basis and advantages for applying for the "City of design",which coincides with the Guangdong-Hong Kong-Macao Greater Bay Area construction opportunity period.Apply for City of design Guangzhou has an important role in promoting the development of the city itself and the Guangdong-Hong Kong-Macao Greater Bay Area.Guangzhou's "City of design" visual image design is closely related to apply for City of design Guangzhou and urban construction.It fully exerts the role of visual image design in the construction of Guangzhou "City of design"and realizes the value enhancement in the establishment of brand image and the spread of urban culture.This article uses data collection,field research,literature review,data collation and other research methods,combined with multidisciplinary theoretical research,in-depth object analysis and proposes design plans.In terms of theoretical research,the significance and feasibility of Guangzhou's application for the "City of design" are discussed.The design image of Guangzhou "City of design" is an important part of apply for City of design Guangzhou.Combing the foundation of apply for City of design Guangzhou can provide design for visual image raw material.In the construction of Guangzhou's City of design",the value of visual image design is also fully reflected in the city's cultural development,brand construction,artistic expression and spiritual communication.In terms of design practice,a comparative study is made on the orientation,design form and communication method of the typical "City of design" visual image at home and abroad,summing up excellent experience and inspiring the design image design of Guangzhou "City of design".To sort out the development and current situation of the visual image design of Guangzhou city,from the connection and difference between the visual image of Guangzhou city and the visual image of "City of design",clarify the design orientation.From the four levels of historical culture,modern development,design characteristics,and future development,we will deeply explore the city's characteristics,position Guangzhou's "City of design" visual image,and refine the core concepts.Traditional culture,modern city,design industry and design education are the four major characteristics of Guangzhou's "City of design",which divides the theme of the design plan,which is reflected in the design of visual elements such as signs,colors,auxiliary graphics,including Guangzhou "City of design" declares and designs the visual application elements on different occasions during construction.Finally,it discusses the dissemination methods of Guangzhou's "City of design" visual image,and formulates practical image communication strategies.The article puts forward design schemes and practical strategies for the visual image construction of Guangzhou "City of design",which has certain reference value for the image construction and brand building of Guangzhou "City of design".