Research On The Design Of Urban Image Visual Recognition System

Luohe city is located in the central and southern Henan province,was once the "Inland special economic zone" in China,the first "Food city",the Luohe,enjoys the food industry environment layout,with the rapid development of global economy,China(Luohe)International Food Fair had held in successive years in Luohe,the image and status of Luohe city had been imporved significant in our country and even in wordwide,then it puts forward higher requirement for Luohe's city image design and constraction,Luohe has the good location advantage and resource advantage of food industry,it has the good industry layout,respectively are: meat processing base,dairy(beverage)processing,baking processing base,leisure food processing base;and so on.In this paper,it studies the MIS(Mind Identity System),basic design system and application design system of Luohe as the food characteristic industry city,particularly about the application in the design of office,advertising,light boxes,signs system and transportation system.Those standard application and design will strengthen the advertising and construction of Luohe as the food characteristic industry cit and finally build Luohe as the world food city.