Visualization Analysis Of Cultural Industry Research In Yangtze River Delta Based On Mapping Knowledge Domain

The cultural industry is an important driving force for the transformation of the economic structure and economic development mode,which is conducive to achieving high-quality economic development.At the same time,that can enhance the soft power of a country and region.The Yangtze River Delta is rich in cultural resources,having a strong economic foundation and innovation vitality along with ample talent reserves.It has excellent advantage in developing cultural industries.The research of the cultural industry in the Yangtze River Delta has a history of about 30 years,and has produced fruitful theoretical results.Based on this,this article takes the cultural industry research literature of the Yangtze River Delta as the research object,integrates the analysis method----mapping knowledge domain,explores the core authors,core institutions,important journals,reveals research hot-spots and research fronts.The main research steps in this article are as follows:(1)Determining the source and retrieval method of the literature data required for this study.Based on the data of 4,33 8 journals and dissertations collected by CNKI from 1989 to 2019,drawing an annual distribution map of the output of the literature,and divide the Yangtze River Delta's cultural industry research development into different stages in accordance with relevant policies and regulations.Analyzing the characteristics and background of changes in the number of documents in each stage.Using SATI and Cite Space to count the number of authors and institutions'publications,bases on co-occurrence analysis and social network analysis methods to draw the authors' cooperation network,institution cooperation network,etc..Analyzing the mainstream academic groups in this research field and their cooperative relationships.Gathering statistics of the source of periodical literature is used to determine the important publications of cultural industry research in Yangtze River Delta.(2)Using Vosviewer,Pajek,and Cite Space to count high-frequency keywords and use co-word analysis to draw a map of high-frequency keywords clustering.According with the content of the literature,there are five research hot-spots in the cultural industry research in the Yangtze River Delta.To analyze the evolution of hot-spots,draw maps of keywords co-citation at each stage based on the previous stage division,combining integrity and stage analysis.(3)Combining the cultural industry research status in Yangtze River Delta and the development reality of the cultural industry,some suggestions are made and the main discussions with the design-related literature in these sample documents are analyzed.This study uses the maps of knowledge domain to analyze changes in research heat,research power,research hot-spots,content evolution,etc..The combination of quantitative and qualitative analysis enriches the research method of cultural industry,and at the same time,places the research perspective on the Yangtze River Delta,this particular area is more targeted than the previous similar researches of the national cultural industry.This article divides the Yangtze River Delta cultural industry research into four stages.The research found that the cooperation relationship between the research subjects is not obvious,it is closure and there is a certain development gap between different regions.At present,it has already possessed the combined research power of "government,university and research institute" and formed five research hot-spots.Cultural and creative product design,cultural industry cluster design and the training of design talent are three main aspects related to design in this research field.The research results can provide some reference for the future Yangtze River Delta cultural industry practice and theoretical development.