A Study On Coupling Relati0nship Between Tourism Industry And Cultural Industry Of Yangtze River Delta Region

At present,the tourism industry and cultural industry presents a new development trend,which is driven by many factors such as the market demand,technological progress and etc.And it becomes the inevitable trend of the interaction development between the industries.As important parts of modern service industry,the tourism industry and cultural industries both have the natural coupling,and have strong characteristics of great relevance.By reading the literature at home and abroad,this paper concludes the basic concepts and theories of tourism industry,cultural industry and others.And it also concludes the literature from the following two aspects: the interaction between tourism industry and cultural industry and the system coupling model.Secondly,the paper is based on industry relevance theory,system theory and coupling theory,and it analyzes the reason of tourism industry and cultural industry coupling,coupling process and the coupling mechanism.Finally,by using the data from the Yangtze river delta of the four province in 2000 ~2014,it makes the empirical analysis of the tourism industry and cultural industry correlation and coupling relations in Yangtze river delta region.Main conclusions of this paper are as follows: Firstly,in Yangtze river delta region,the results show that the regional tourism industry and cultural industry in the short term there is positive correlation,and the relationship between the co-integration result also shows that in the long term,regional tourism revenues and the regional added value of cultural industry maintain equilibrium stable development relations.Secondly,in this 15 years it showed a trend of rising year by year,and the coupling of the value is relatively high,but the coordination level is unstable.Thirdly,tourism industry and cultural industry development level gradually develop relatively in good trend of synchronous development,especially in recent years,the lag of tourism or cultural in general are rare.In the convergence process of the tourism industry and cultural industry,it presents the trend that two industries go hand in hand.Finally,in view of the above research,this paper puts forward some suggestions from two aspect of government policy and enterprise development strategic.