Ritual Incorporation: The Secular Transformation And Remolding Of The Lizhou Drum

Lizhou Drum is a traditional folk art in Changde,Hunan Province.The traditional Lizhou drum is a ritual spreading activity based on local belief.People get the change of social role through ritual performance to realize the spreading effect of regulating community order.Commercial incorporation expanded the Lizhou Drum's territory.Lizhou Drum ceremony in the process of social modernization has been removed.Through the reorganization of communication forms and media production,commercial compilation extends the drum market and promotes the secularization of the Lizhou Drum's communication space,communication norms and functions,thus realizing the secular transformation of the Lizhou Drum,which turns from funeral ceremony into entertainment art.But commercial incorporation makes artists fall into the dilemma of identity loss and discourse imbalance.At the same time,consciousness incorporation endows the transmission legitimacy of Lizhou Drum.By means of identity conferment,interest recruitment and text transformation,the government has compiled artists into the communication sequence of local culture,reshaping their beliefs in the context of "intangible cultural Heritage" and enriching the communication implication of folk customs.Political beliefs are superimposed in ritual texts and excellent traditional moral beliefs are emphasized in cultural performances.with the process of incorporation,lizhou Drum appears in the coil,fast food trend.Although double collection promotes the second spring of folk custom ceremonies,the strong presence of the state makes the subjectivity shift of ritual communication activities,and the folk ceremonies with the common people as the main body turn to the intangible cultural heritage with the official as the main force.The one-sided pursuit of original ecology gives rise to the problems of "pseudo-intangible cultural heritage" and stylization and vulgarization of its creation.Therefore,officials,artists and the public all need to make corresponding efforts to develop the imagination of folk customs transmission.