Research On The "Sihai" Time-honored Brand Visual Image Design

China has spawned many well-established brands.These well-established brands have high-quality and inexpensive products,profound skills,a long history,and rich cultural heritage.They are the brands of Chinese history that is worthy of promotion and pride.However,with the development of the times,new brands began to rise gradually,which had a certain impact on the old brands.In the eyes of many consumers,long-established brands mean decay and backwardness.At the same time,there are also many long-established brands that only focus on product quality and not their own brand visual image.As a result,the brand is out of step with the times and gradually begins to die.The valuable brand value and cultural heritage of the well-established brand is an intangible asset and a valuable historical wealth of the Chinese nation.If this demise is lost,it will cause great losses.Therefore,these brands deserve to be developed and protected by people.This article selects the “Sihai”brand of Weihai City,discusses its development and problems in terms of brand visual image,and puts forward some targeted ideas and suggestions,trying to help the brand of old brand restore vitality and vitality.This paper is based on the investigation of Shandong Weigao Sihai Brewing Co.,Ltd.,and the collation and research of the visual brand information of the "Sihai" brand,as the key research object,to find the specific factors of the unfavorable factors,and try Make improvements.This article divides the theme into two parts and six chapters.The first part:contains two chapters: introduction,overview of the "Sihai" brand.The main content is an explanation of the research background,research purpose and significance,research status at home and abroad,research content,research methods,and an overview of the "Sihai" brand.The second part of the book covers the analysis of the visual image of the "Sihai" brand and the redesign of the visual image of the "Sihai" brand and the practice and conclusions of the redesign of the visual image of the "Sihai" brand.The main contents are: analysis of the constituent elements of the "Sihai" long-established brand image,existing problems,and improved thinking and design.In this paper,through the investigation and research on the development and current status of the "Sihai" well-established brand visual image,we finally putforward suggestions on the "Sihai" well-established brand visual image,and redesigned their brand visual image.The research on the visual image design of the "Sihai" well-established brands is of great significance for protecting local well-known brands and inheriting Chinese culture.At the same time,it can also provide experience for the design of the brand visual image of other well-known brands.