A Study On The Strategy Of Cultural Product Development Of B&b In Yunshuiyao Scenic Area Under Multidimensional Cultural Experience

In recent years,the explosive growth of Chinese domestic tourists leads to a sharp rise in the number of B&B(bed and breakfast).With the progress of the urbanization in China,the rural landscape is gradually fading away.It is hard to see buildings or things with rural elements in cities.The rapid development of city makes people feel nostalgic.Rural tourism has been pursued as new travel experience,not only because of its characteristic culture,but also for B&B,which satisfies people's homesickness.At first,many local governments did not issue relevant policies and regulations on B&B standards,so the phenomenon of rural "barbaric growth" was very serious.When local governments realized the problem,the implementation of B&B standards,however,limited and suppressed the characteristics of.Losing the individual feature,the ability it relies on,B&B still cannot develop well.Therefore,starting from the cultural needs of tourists,this paper analyzes how to develop cultural products to bring new endogenous power to B&B.First of all,this paper describes the research background and the current situation,analyzes the domestic and foreign research status of the development of B&B,and defines the concept and connotation of multidimensional cultural experience and B&B cultural products.Secondly,the field survey of Yunshuiyao and the development of B&B,through the method of questionnaire survey,the demand preference of B&B tourists is studied in-depth,and the multidimensional cultural experience demand of B&B tourists is proposed.Then,based on the investigation of several scenic spots and the main bodies of the scenic spots,four classic cases of the development of the cultural products of the B&B are selected,Combined with four classic cases,the theory of demand level,industrial integration,architectural heritage protection and industrial development of cultural resources are introduced,this paper summarizes the approaches,principles,objectives and strategies for the development of cultural products of B&B under the multidimensional cultural experience.Finally,the paper applies the development strategy ofcultural products of B&B under multidimensional experience to the development of B&B in Yunshuiyao ancient town,proves the feasibility of the theory through the combination of theory and practice,and also provides some theoretical basis and ideas for the development of other rural B&B and the inheritance and protection of rural culture.