The Status Quo Of Cultural Products Trade In China And Countermeasures Under New Circumstance

Alongside the reform and opening-up policy, achievements china has made in economic construction becomes the focus of world attention. Being the third largest economy in the world, China also witnesses the astounding progress in the development of foreign trade. However, with a five- thousand- year's long history and rich cultural deposits, China, one of The Four Great Ancient Civilizations, is not fully up to expectations in regard to the development of cultural trade. Compared with situations in developed countries, the overall scale of cultural trade in China is still small; in the meanwhile, cultural trade is creating substantial trade deficit among those core cultural products, which is unmatched with the image of China—a great power of culture.As part of international trade, cultural products trade has both economic attributes and cultural ones. Although the proportion it shares in international trade as a whole is not large, it is very important to a country's development and is nowadays attracting more and more attention of international community. Many developed countries even have the cultural industries as a pillar industry for development. Therefore, combing characteristics of cultural trade in China under new circumstance, study on countermeasures towards the development of cultural trade will not only exert great importance on improving international competitiveness of our cultural products but also help to promote the development of international cultural trade.This thesis contains two parts in general: the preface and the main body. Details about research background, contents, methodology and the basic framework of writing are introduced in the preface part. The main body of thesis includes four parts as follows: In the initial part, beginning with the connotation of cultural trade, this thesis consults former studies carried out by scholars on definitions of international culture and redelimits the definition of cultural trade upon which we will touch in this thesis, that is, international cultural trade mainly refers to the pattern of international trade concerning the import and export of international cultural products and services, it is an important component part of international trade in service Secondly, this thesis focuses on the features of cultural trade. Compared with other patterns of international trade, cultural trade possesses the following features: the high value-added of cultural trade; the high permeability of cultural trade; externality of cultural trade as well as mutual blending with other industries. Ultimately, analysis on the characteristics of the current development in international trade is elaborated in the following aspects: 1. International cultural trade is developing rapidly; cultural industry has become the leading industries in many developed countries. 2. Regional structure of international cultural trade is obvious, a few developed countries play dominate roles. 3. Large multinational culture groups occupy the principal position in international cultural trade. 4. Competitions in international cultural trade become increasingly intensified.In the second part, the author presents us the status quo of cultural products trade in China firstly. Due to the situation of unbalanced development, we may label us as a country of mass cultural trades, but we still cannot meet the requirements of a competitive and great country in terms of cultural trade, wherein huge cultural trade deficits can still be found. Afterwards, this thesis analyzes the advantages of cultural products trade development in China, which can be mainly generalized as: 1. Rich cultural resource. 2. Broad consumer market. 3. Government's emphasis on the development of culture industries and cultural trade. 4. Powerful drive from the transformation of economic growth mode. By contrast, those disadvantages are also listed whereafter, such as outmoded management system asking for the transferring of government's function; lack of effective protection of cultural market; insufficient exploitation and protection of cultural resources, etc. In the meanwhile, smaller scale of cultural enterprise also fails to form advantage. Here comes to the third part of the thesis. Considering the current situation of out cultural industries, this thesis puts forward possible path of development for future cultural products trade in China. Above all, we must adhere to progressive opening-up and provide those key cultural industries with appropriate protections. In addition, we should keep holding on self-reliance, promoting the international competitiveness of cultural industries in China. Finally, always make clear our development orientation: basing on domestic market, focusing on Asia and going to the Global.The fourth part intends to offer some solutions in accordance with problems we have proposed above. Through a whole process of generalizing, analyzing and summarizing, corresponding suggestions and countermeasures are given towards the future development of cultural products trade in China. The following six aspects should be the core starting points in terms of developing international cultural trade. 1. Deepen the reform of cultural management system; adjust the functions of the Party and government function. 2 Actively participate in the formulating of international trade regulations, strengthening self-protection. 3. Stress the developing, utilization and innovation of cultural resources. 4. Carry out industrial restructuring to realize scale development of cultural enterprises. 5. Implement brand strategy, creating famous brand of China's own culture industries. 6. Intensify the personnel training in international cultural trade.