Research On Rural Image Visualization And Application Design From The Perspective Of Ecological Culture

For China,which has thousands of years of farming civilization,urbanization can not fundamentally change the local plot of Chinese psychology and culture.From the perspective of ecological culture,rural revitalization is not only limited to the actual needs of the country to balance economic and social development,but also based on the human feelings of people returning to nature and harmonious coexistence of people and nature.In the past,some rural revitalization projects sacrificed the rural ecological environment for economic development,or blindly catered to the urban demand,resulting in the loss of rural unique culture.Few projects can explore the original ecological resources of rural areas from the perspective of culture and art,and achieve a good balance between natural ecological protection,cultural heritage and rural development.Luolai village,Jiangjin District,Chongqing City,is a typical original ecological mountain village in the West.It has abundant selenium rich soil and longevity genes.More than 4000 villagers live by producing low added value and original ecological agricultural products all the year round,with relatively backward economic and cultural.Under the concept of ecological civilization and harmonious development of rural revitalization,this design enables the activation of rural resources,and then explores a rational road of rural construction in line with the characteristics of the current era.In this paper,through the investigation of its current situation and development prospects in the early stage,the plight of rural construction is discussed,and a new strategy of rural image construction is put forward.Starting from the practice of image visual design in Luolai village,this paper discusses how to promote the industrial development and brand image promotion of Luolai village by using professional theory and specific design practice.From the content innovation of eco-cultural symbols and visual image performance,we should build a representative brand in rural areas and develop modern characteristic agricultural industry in Luolai village of Jiangjin according to local conditions.This paper is divided into six chapters,as follows:The first chapter discusses the background,purpose and significance of the research project,analyzes the research status at home and abroad,and puts forward the necessity and importance of the research on the visual image design of Luolai village.The research ideas and methods of the project provide method guidance for the specific design practice.In the second chapter,according to the field research and literature analysis of Luolai village,we find the problems in the development of Luolai village,and propose to build a visual brand image with the theme of Luolai village ecology,so as to promote.The third chapter,the overview of ecological and cultural characteristics of Luolai Village: to establish the brand image of Luolai village from the three aspects of ecological natural environment,ecological crop structure and ecological farming methods.The fourth chapter is the construction of the visual basic image of Luolai village.Based on the analysis of the concept of ecological culture,this paper explores the elements and symbols of the visual basic image of Luolai village,and designs the brand cultural connotation and the rural connotation of Luolai village.As far as the visual elements are concerned,the ecological and cultural connotation of Luolai village is reflected in three aspects: Poultry and livestock,fruits and vegetables,and villagers' image.As far as style building is concerned,color system is extracted from folk dyeing and paper cutting,and selenium symbols are extracted to create selenium rich concept and highlight ecological and cultural characteristics.The fifth chapter,Luolai village visual promotion specific application.The principle of systematic design considering the coordination of the whole and the change of the law of the detail part.From the perspective of visual image,ecological and natural material performance,convenient and low-carbon product structure,the sustainable development concept of ecological culture is comprehensively used to build the brand of Luolai village through brand image promotion,packaging design and public goods design.On the basis of meeting their own internal needs and cultural heritage,the ecological industry has also been developed.The sixth chapter summarizes the research conclusion of this topic,hoping that through this research,it can enlighten the related research of rural brand image vision to a certain extent.