Analysis Of The Female Images In Tv Series From The Perspective Of "Her Economy"

TV series is a special narrative form of social economy,history and culture.The female image on the screen is formed in a specific social economic,historical and cultural context.Therefore,TV as a mass media participates in and shapes the cultural landscape of each era together with the screen image.With the development of my country's social economy,women's social status is getting higher and higher,and women's economy is also showing rapid development.Driven by the female economy,a large number of TV works created for female audiences and showing the growth of female life have emerged.At the same time,a large number of popular female characters have been shaped to show the audience the impact of female economy on entertainment content.This article uses the survey method and literature research method to first analyze the typical female screen image in the classic TV series of China since the 1980 s.From the socioeconomic perspective,explore the internal reasons for the change of female images,and describe the impact of social economic structure,culture,education and other factors on the role shaping.Secondly,it makes an in-depth analysis of the TV genre "Big Female Drama" produced by women's economic stimulus,and makes an in-depth analysis of the economic motivation and market logic behind the female screen image,especially the value appeal and female value shaping behind it.Finally,through the comparison of female images in Chinese and American TV series,this article explores the content that can be used for reference in the shaping of American female screen images.Graduation works are based on the theme that women are not limited,and individuals have more possibilities.They show the colorful life of women in the 1960 s and submit an answer to the future shaping of female characters under her economic development.