Research On Traditional Craft Packaging Design Based On Lacquer Culture

Contemporary material life is particularly rich,people's living standards have been improved,people's consumption levels and consumption concepts are gradually changing,and consumers' pursuit of spiritual and cultural levels is increasing day by day.On the basis of meeting the needs of life,more requirements for consumers to purchase products are to improve the aesthetic level and quality of life.As the carrier of products,packaging is no longer limited to reflect the brand concept and protect the function of products,but also to give its aesthetic value,to give consumers a better sense of visual experience.Under the current consumption demand,lacquer craft packaging is favored by many brand merchants,especially in recent years,lacquer technology and unique charm are absorbed by the market,and become the visual elements sought after by some consumers.The lacquer craft is absorbed by the market with its unique charm,and it has become a visual element sought after by some consumers.After more than 7,000 years of long development,lacquer art is deeply rooted in the soil of Chinese culture.Its profound historical and cultural essence has gradually been recognized by designers and replaced various design works.The main reason is that people have a sense of belonging to Chinese culture and the decorative and technological identity of traditional art,and slowly break away from the ideological constraints of traditional lacquer craft in the design process,and tap the artistic value in the context of modern design.The topic is to achieve the sustainable use of packaging as the main purpose,and explore the more feasibility of lacquer culture in packaging design.The thesis first briefly describes the traditional lacquer culture,and sorts out the development and application of the traditional lacquer culture in packaging.Secondly,through the combing and comparative analysis of the first part,the aesthetic characteristics and feasibility of the lacquer packaging are summarized,and the theoretical methods are reserved for the packaging process and personalized practice.Once again,the design practice part takes jewelry packaging design as an example.It integrates lacquer culture and modern design language,and uses packaging as a carrier to realize the integration of packaging and products.It gives the basic function of product packaging and the appreciation value of art products,dual attributes,to meet the experience and personalized needs of consumers.Finally,return to the basic point of lacquer culture,briefly describe the practical significance and future development of lacquer culture in packaging design.