Elements Of Traditional Culture In Modern Packaging Innovations In The Design And Application

The cultural connotation of modern packaging design refers to the grade based on the life, to engineering, marketing, traditional aesthetics-oriented design disciplines. In the theory and practice of modern design, designed as a cultural form of packaging has become a mainstream. After the internationalist design style common to objections, design outdoor air to China has begun to gradually towards personalized, nationalization. Material that a variety of creative ideas in the traditional culture has long been a favorite of fashion. In recent years in many package design competition, it is because of the many excellent designers in its design combines elements of traditional culture in the works, only a very high popularity and visibility.At the same time, nationalization of traditional culture to pursue not only had to focus on themes of our times and to focus on Visual communication effect. More outstanding designers began to reassess the nation with traditional cultural and artistic Visual effects, from the start with the design of mass emotional psychological grade, making it the essence of fashion aesthetic taste better integration into the social life of the people. Therefore, the inheritance of traditional culture is all the more important, the continuous reform go beyond exploration and development of packaging design in the future is innovation.Applying the elements of traditional culture in modern packaging design, people by observing reflected in Visual, stressed the need for modern design integration and combination of traditional culture, Italy famous designer Ettore Sottsass that "maintaining tradition is not a simple repeat of tradition". Inheritance and innovation of traditional culture, is not a simple Renaissance, but found among peoples cultures, recognition of the national culture, understanding again the national excellent traditional.This article by a lot of theoretical analysis, the instance argument, field-study explores traditional elements in modern Chinese innovation in packaging design and application. There are six main areas:first, from the concept, describes the status of elements of traditional culture in China, what are the elements of traditional Chinese culture. Second, explains what packaging design and modern packaging elements. Third, the analysis of present situation of domestic and international packaging design, ask questions, combined with case studies and Chinese traditional culture and modern packaging design and the contradictions of modern design.â…£, is also the key paragraphs of this article, after the questions, focused on several elaborated on the solution to the problem and opinion of this article.â…¤, innovative point of this article, through the Green environmental protection material in the introduction to the application of modern design, creating a new chapter in China's traditional elements in modern design. Finally, the concluding part of the article, looking to the future, analysis of future development of China packaging design trend in Sth China packaging design in the future--the development of innovation, combined with traditional Chinese culture on the basis of innovation for Chinese modern packaging design in its Oriental aesthetic was invasive and nourish, only innovation to China's modern packaging design to add new glories.