Taking Organic Restaurant As An Example To Explore The Image Design Of Environmental Protection Brand

In the past,environmentalism is the doctrine;now,environmental protection is business.Environmental protection can give enterprises and individuals to bring business opportunities,environmental protection,brand image design is conducive to the sustainable development of the brand.Modern society,industrial civilization continues to advance,driven by economic interests of enterprises,the blind pursuit of economic interests,leading to the global ecological imbalance and environmental damage is increasing.Into the twentieth century,the global awareness of environmental protection awareness of the environmental design.In the green environment to become the era of strong sound,environmental design to become the era of design trends,the brand to create,brand image design to take the road of environmental design has become a subjective and objective inevitable.Will be injected into the brand image of environmental protection,to help enterprises to arouse the hearts of consumers in the sense of identity,access to a good brand awareness.Organic restaurant is the concept of environmental protection brand under the birth of one of the enterprises.Survey shows that during 2006-2008,organic food sales generally increased.China's organic products in 2010 sales reached 791 million euros.The largest consumption of organic products for the United States followed by France and Germany,respectively,20.155 billion euros,3.38 billion euros,6.02 billion euros.In such a market environment,the improvement of living standards and the pursuit of a healthy diet of people gradually began to choose to spend in the organic restaurant.Now,the organic restaurant has become one of the new ways to eat and drink.It is its health and environmental protection of the uniqueness and authenticity of the pursuit of a healthy,energy-saving lifestyle people sought after.At present,organic food has been deeply rooted in all aspects of people's daily lives,organic restaurants also known as the development trend.Organic restaurant to create environmentally friendly brand image design to make their own competition with similar enterprises in a favorable position,and even guide consumers to green consumption,so that enterprises achieve economic and social benefits of a win-win situation.In this paper,how to achieve the organic restaurant to create environmentally friendly brand image design issues in-depth study,through the relevant literature access and field research,will be summarized as the following aspects: First,the environmental brand image design features.Including the natural environmental design concept,simple and natural color and simple visual design style.The second is the organic restaurant brand image design features and deficiencies.Including the lack of specific design content.The third is based on summed up the relevant information and design rules for the organic knowledge of the organic restaurant to create the image.This paper believes that the brand into the elements of environmental protection is conducive to creating the brand highlights,is the enterprise to deal with globalization and brought about another trend and trend.