Study Of Chinese Organic Food Package Design

The organic agriculture, which has been springing up in our country for these years, by the motive force of a great market demand, by the perfection of national certificate-standard, and by efforts of Chinese entrepreneurs, is full of vitality.With the fact that, the raising of global trade barriers after economic crisis,the same industry's fierce competition, and the change of organic food consumer groups replacement, make the original simple package of Chinese organic food cannot adopt to this change,cannot meet the taste of the new consumer.If you didn't inquire into some thing, I think, you will not have the right to speak about the thing. So, for investigating the present situation of the organic agriculture and market, I have gong to the corporations of organic food and supermarkets many a time.I deep feel that the necessity and the pressing of the study of organic food package design. In my thesis, for showing the character of organic foods, for suiting the consumer's requires, and for manifesting Chinese fascination about civilization, I make a study of the problem. During the discoursing, the author applies "complete shape" of Gestalt theory as the basis,by analyzing the shape, graphics, color, cultural connotations of china, comparing of the experience of similar company, inferring the elements characteristics and the applications of the packaging design. I hope that there will be more designers, who will pay close attention to this problem and make an effort for the development of Chinese organic food.