A Study On The Contemporary Cross-media Adaptation Of Journey To The West

The rise of film and television,animation,game,network and other media has changed the way of traditional literature,these new media forms have formed a new path of cross-media communication of traditional classical literature,changed the single dimension of relying solely on oral communication and paper media in the past,and made the dissemination of traditional classical literature have a new form and have a greater impact.Among them,the cross-media adaptation of Journey to the West is particularly striking in this type of adaptation,entering the 21 st century has even become a super-cultural IP,on the road to industrialization.The study of this phenomenon cannot only examine the propagation of Journey to the West in different times from the media history State,can also from the adaptation,industrialization perspective to understand the changes in human society,ideological history,but also for other classical texts of contemporary inheritance and value promotion issues to provide reference.The first chapter shows the cross-media adaptation of Journey to the West under the background of media fusion.Oral,paper,opera and other old media,although declining,but still did not withdraw from the stage of history,play the due value.New media became the mainstream,film and television adaptation experienced the loyalty of the 1980 s,90s big talk,21 st century after the wonders of the gradually towards maturity;game adaptation all kinds of adventure,leisure,movement,role-playing and other types,constantly towards fresh and flexible direction efforts;animation adaptation under the support of new technology to realistic,but young positioning makes the bearing capacity weaker.From the internal and external analysis The advantage of cross-media adaptation of the text of Journey to the West.The strategy of "Culture Export" highlights the cultural value of "Journey to the West ",the development of media renewal communication technology and the emergence of popular culture in consumer society provide objective conditions;its own classical value and magic plot accord with the taste of the current market,theme diversity easy to form a variety of interpretation models,universal value easy to meet multiculturalneeds,copyright open easy to avoid intellectual property conflicts.In the process of cultural inheritance,Journey to the West forms various adaptation versions,even across the restrictions between the media,to cross-media adaptation road.The second chapter starts from the post-modern rebel authority and the principle of deconstructing everything,analyzes the displacement of the theme content of the adapted works,the passive deconstruction of the temple of SunWukong's active pursuit of freedom and equality,the disappearance of the theory of master and apprentice's western life deconstructs the theme of original sin and redemption,the loss of the theme of the immortal background of the fairy Buddha and the deconstruction of the traditional moral concept by the subversion of the harmonious ethics of teachers and disciples,etc.The consumer society takes the market as the direction to make the adaptation to the profit as the aim to emphasize the quantity while losing the humanistic connotation.In the process of bringing secularization into the generalized non-rationalism of entertainment,the public aesthetic alienation,no gods,no heroes.The cross-media adaptation subverts the character image inherent in the original work,the positive character dispels the divinity,the negative character is more mellow,the Sun Wukong hero image dispels,the Tang monk holy monk idea retreats and so on.The third chapter begins with the convergence of intertextual theory and postmodernism,and examines the reconstruction of different themes in the cross-media adaptation of Journey to the West.Inheriting and rebelling are the two modes of intertextuality,the post-text is derived from the former text,deconstructing the original context,removing the obstacles and extending infinitely for the reconstruction,forming a new text,the emergence of the theme of love adds the beauty of human nature to the inheritance of the original work,the replacement of golden hoop destiny shows that people cannot escape the bitterness of fate,the cruel world boldly shows the philosophy of both sides.The daily aesthetic pattern arises,people's object of reflection turns to the subtlety of life,the cross-media of Journey to the West.On the basis of the original text,the adaptors consider the change of people's expectation and eliminate the innovation,and reconstruct the character image thataccords with the daily aesthetic picture.Sun Wukong and Tang monk begin to return to people.The gap between the actual readers and the implied readers,the corroboration of the theory of "poetry without reach" and "misreading" clearly explain the author's presupposition of the possibility of reconstruction,the reader guarantees the completion of the reconstruction of this link,the future creators in the light of the previous works produced "influence anxiety ",in order to break it and highlight themselves,we have to reconstruct the original story in an alternative way.The fourth chapter starts from the industrialization angle formed by the cross-media adaptation of Journey to the West to reflect on the benefits and problems in the process of IP industrialization.Under the interaction of deconstruction and reconstruction,Journey to the West IP forms a common appreciation pattern of elegance and vulgarity.The road of multi-channel and multi-media creates a new cultural communication path for Journey to the West,constructs a multi-dimensional industrial ecological link,expands the commercial demand while pursuing ideology,and enriches the industrial market.But after all,the cultural industry is a content industry,lack of creativity,lack of talent,weak brand,lack of planning and other serious waste of resources,homogenization,kitsch problems frequently,people have to worry about the loss of value caused by the classical symbol of degree consumption.Under the tide of marketization,sticking to the text camp can not inherit the classics better,but commercialization can expand its influence,and there is no absolute conflict between artistic pursuit and interest pursuit,and economic and social benefits can be taken into account.