Research On Animation Adaptation And Creation Of The Classic IP-Journey To The West

The 13 th Five-Year Plan,the Ministry of Culture in the cultural development plan proposed: focus on the development of cultural and creative industries as the core of the animation,games and other new cultures,nurturing national animation ideas and brands to promote the "Internet plus" on the traditional cultural industry the integration of digital technology as a bright spot of cultural resources into industrial advantages and market advantages.With the increasingly close relationship between the Internet and the cultural industry,the IP concept is prevalent in the film industry,that is,the subject matter that can develop content and has a broad audience base to generate economic value,and later to the fields of animation,games and literature.Throughout the history of "Journey to the West" adapted works,from the text across the border to the comics,film and television,games and other media,high-quality story carrier,moving the role of shape,a large number of large-scale audience base,high box office high ratings economy Value,"Journey to the West" can be described as the Chinese animation "classic IP".On the basis of a large number of literature collection,the author makes a macroscopic combing of IP theory,animation adaptation method,adaptation type and works.Secondly,from the perspective of IP value and adaptation strategy to the development of animation industry,the typical works of different periods Analysis,it's mainly reflected in the following areas:First,through the finishing of IP theory,analysis of contemporary domestic animation theme crisis,clear access to IP development path is feasible."Journey to the West" ancient adaptation of the high frequency of cross-media,animated film "holy return" success,and the original has its own literary value,making it a classic in the IP.Second,through the combing of the existing "Journey to the West" animation adapted works,macro finishing the adaptation of the way,characteristics and significance.Once again support the feasibility of domestic animation IP development,and more national IP is also worthy of development.Thirdly,combining with the method of animation adaptation and IP value theory,this paper studies the typical cases of the classic IP adaptation works of Pilgrimage to the West,analyzes the social,cultural and economic value contained therein,and the influence on the development of animation industry at that time.Fourthly,it is one of the important ways to make IP development in view of the current situation of the current theme resources of domestic animation.In the "Journey to the West" animation adaptation strategy,to meet the times hot and audience values,to digital as a bright spot.In order to avoid the shortcomings of quick success,advocate ring resentment with patience to create quality.Finally,this article through the nearly one century historical comb(the main adaptation of the animation),compiled out the "Journey to the West" animation adaptation and other art adaptation works summary table,the work details and adaptation methods to be analyzed,hope for today's animation industry IP development And animation adapted to create their own contribution.