The Research And Practice Of Book Design "Vulgar Wild Rough Design Folk Wild Design"

Under the strategy of cultural power,China's cultural soft power has been gradually improved,and graphic design has entered a new era.With the development and maturity of graphic design,graphic design begins to show the trend of procedure and standardization.Design creation becomes the designer's mechanized operation under the existing rules.At the same time,the balance between "form" and "function" in graphic design is increasingly inclined.In such a stage of development,designers need to develop more comprehensive and diversified graphic design,and re explore the proportion of "form" and "function" in design.Different from it,the folk "wild design" is a kind of random and nonstandard design.Based on the above understanding,the author began to study the folk "wild design".By collecting and analyzing the data of "wild design",the author summarized the current situation and characteristics of "wild design".Then,combined with the author's design practice,the author thought about the significance of "wild design".Finally,the collected data,the author's analysis and thinking process were sorted out and typeset to design books In the form of.In the part of the introduction,the paper analyzes and summarizes the feasibility and necessity of the research on "wild design" from three aspects: research background,research methods,research value and significance.The author collects data by means of wind shooting,online search and so on,then sums up,classifies,analyzes and summarizes the data obtained,thinks about the problems in today's graphic design,and realizes the final design creation by combining the design language of "wild design".This research is divided into four chapters.The first chapter elaborates the definition of "wild design" by collecting the data of "wild design",then classifies "wild design" of different forms and contents,analyzes the formation reason and background of "wild design",and discusses the development status of "wild design";the second chapter makes a case study of different kinds of "wild design" Specific analysis,in-depth study of the form,characteristics and the value behind "wild design";Chapter Three discusses the relationship between "wild design" and contemporary graphic design through the analysis of specific cases;chapter four summarizes the design concept,design process and final work display of the book design,taking the book designed by the author as an example.The attached drawings of the paper include the pictures collected in the early stage and the renderings of the design works.