SCP Paradigm Analysis Of Sports Dance Training Industry In Wuhan City Center

On September 1,2017,the "People's Republic of China Private Education Promotion Law" came into effect.For-profit private schools and non-profit private schools are managed separately.For-profit private schools can be registered as companies,which can adjust their own fees according to the market.The enactment of laws and regulations has provided support to private institutions and has promoted the development of private education.By the end of 2018,the number of children participating in art training is expected to have exceeded 100 million,and the scale of children's art training and adult art training has reached 74.5 billion.The sports dance training industry,as the "sunrise industry" in the art training industry,is growing in market value year by year.However,under the current situation of the development of training institutions,a series of contradictions such as lack of effective competition,lack of professionalism in management,and inadequate teaching quality have emerged in the sports dance training industry in central Wuhan.In order to improve the problems in the development of the sports dance training industry,and to establish an effective competitive market structure,standardize orderly market behavior,and improve the market performance of the industry,it has become a strong practical necessity to analyze the sports dance training industry.Study from the perspective of industrial organization theory,this article uses Literature review,Logic analysis,and mathematical statistics method to take Wuhan dance training institutions in the center of the city as the research object,related concepts in the sports dance training industry,and the external development environment.Based on the SCP paradigm analysis framework,this paper analyzes the market structure(s),market conduct(c)and market performance(p)of Wuhan sports dance training industry.The problems and challenges can be demonstrated through SCP analysis.The corresponding countermeasures and suggestions being shown synchronously,which provide theory evidence for the future development of sports dance industry.The main findings are as follows:1.Market structure(s)analysis:Wuhan's sports dance training industry belongs to the low-oligopolistic competition type ? market,The environment construction,equipment conditions,and teaching staff have their own advantages,but the concentration of institutions is low,which makes the efficiency of scale lower.At the same time,the product differentiation in the market is small,and the course form is single.Under the current situation of higher entry barriers and lower exit barriers,it is a type of industrywith lower risks but lower profits.2.Market conduct(c)analysis:The market behavior adopted by sports dance training institutions in the urban area of Wuhan is mainly to create product differentiation and market competition through markup cost pricing and three-level differential pricing pricing behavior,as well as non-price behavior through marketing behavior,innovation behavior,and organizational adjustment behavior force.But institutions generally lack professional management,brand building of training institutions,and expansion of publicity methods and approaches.3.Market performance(p)analysis:The level of performance of the sports dance training market in the central urban area of Wuhan is directly related to the profitability of each institution,the number of students,and the level of teachers,etc.,and the efficiency of resource allocation in the market is low.Institutions have higher costs in the early stage of investment,fewer students,and more profit levels are mainly non-loss or less profit.In view of the preliminary research content and the problems existing in the development of training industry,which can puts forward the following suggestions:firstly,actively adjust the industrial structure,coordinate the development of large,medium and small institutions,and form an effective competitive market environment.Secondly,curriculum product innovation,broadening the channels of publicity,and establishing a good reputation and Branding of the institutional.Thirdly,training institutions should continuously improve teaching methods,accurately locate teaching content according to the training cycle,and improve the quantity and quality of personnel trained by the institution.Fourth,the government should strengthen market supervision,improve the efficiency of market resource allocation,and ensure the stable development of the sports dance training market.