Based On The SCP Paradigm Of Shijiazhuang City Sports Dance Training Market Research

In recent years, with the improvement of people’s living standards, accelerating the pace of development of a well-off society, the country ushered in a wave of national fitness campaign, people in sports consumption demand growth year after year, to speed up the quality of social life, a strong promote the rapid development of China’s economy and culture. The degree of socialist spiritual civilization and a higher level of social control, making the sports industry has also ushered in a new opportunity for development. Dance Sport as an emerging sports items, with good fitness and entertainment value. In twenty years of development, the country set off a hot frenzy, "National Fitness Program" will promote the project as one of sports dance, and in 2010 became the first official event of the Asian Games in Guangzhou, more and more people began to join the sports dance learning and training team. Along with sports dance in rapid development of the country, as the capital city of Hebei Province, Shijiazhuang, sports dancing career opportunities are also under full swing this. In this paper, Shijiazhuang Dance Sport training market as the research object, using literature data, questionnaires, field trips, mathematical statistics, logical analysis and other research methods, the integrated use of industrial organization theory, sports economics, sports sociology and other disciplines relevant theory, and analysis tool based on the following SCP paradigm of industrial organization theory Shijiazhuang sports dance training market structure, market behavior and market performance were the status quo analysis, and propose appropriate improvements.In this paper, we obtain the following preliminary conclusions:1.Shijiazhuang sports dance training market oligopoly market structure belongs to Ⅲ type perfectly competitive market, the market structure determines its price and non-price market behavior and the quality of training, technological advances and other market performance, training, market behavior and performance but also counterproductive in market structure, the mutual interaction between the three progressive.2. Shijiazhuang City Dance Sport Training Center presents the structure of the younger teachers, students and age imbalances, low exit barriers to market entry features, sports dance project differentiated product to a lesser extent, product variety, propaganda means of a single operating means similar, independent innovation is not strong, weak government supervision.3. Various training centers Shijiazhuang Dance Sport training market in product pricing is reasonable, in the production, the basic configuration can maintain operational efficiency, product quality and technological progress to further enhance the existing infrastructure in need. Strengthen Shijiazhuang Dance Sport Training Center internal management system, establish the correct scientific management ideas, and constantly expand their horizons, improve teaching quality. Meanwhile, relevant associations and other departments should improve relevant policies, laws and regulation, increase financial investment training market is to achieve Shijiazhuang City Dance Sport training market healthy development.