Research On The Regional Cultural Communication Of The Local New Media In Ordos

In recent years,network information technology is constantly updated and iterated,which brings out unlimited development power,but there are also many problems behind the development of technology.Technology has broken the barriers of information dissemination and realized the global information transmission.The heterogeneous cultural elements in the information are constantly producing exchanges and then merging.The gradual development of cultural personality in the global perspective has affected the diversity of world cultural development.In this context of globalization,regional culture with long-term,regional,inclusive and sustainable features is an effective way to stabilize cultural personality and maintain world cultural diversity.Regional culture is the soul of a region,dominating the spiritual civilization of a region,influencing the development of material civilization,and also the endogenous power of regional development.Therefore,it is very important to study how to use new media to spread regional culture and establish a regional cultural image in the Internet era.Ordos is a city with unique regional cultural characteristics and has been controversial.The transformation of its urban image is very dramatic.Regional culture plays a key role in the process of turning ups and downs,and the power of the media is even more closely linked.Therefore,this paper chooses Ordos local new media as the research object,aiming to study the situation of local new media on regional culture communication,and further explore the promotion space of Ordos local new media.Through the quantitative and qualitative research on the three local new media with stable influence and credibility in Ordos within half a year,this paper explores the presentation of Ordos local new media toOrdos regional culture.In addition,we use the interview method to investigate the audience of non Ordos City,and get more detailed cognition of the external audience on the regional cultural image of Ordos.In this way,we can further explore the communication effect of the local new media reports on the regional culture of Ordos.Based on the above research,the paper analyzes the specific situation of local new media in regional culture communication,and finds out effective strategies to promote the local new media in Ordos in regional culture communication.The research found that in the presentation of regional culture,Ordos local new media attaches great importance to the local traditional culture,but also attaches great importance to the continuous renewal of cultural connotation in the inheritance.Most of the tweets about culture focus on positive publicity,and are good at forming linkage with influential media outside the League City to strengthen the publicity of Ordos,usually‘achievement perspective'and‘honor height'.However,there are some problems in Ordos local new media,such as homogeneity of content,single form of communication means and so on.The author makes a comparative analysis of the interview results of the audience,and finds that the local new media in Ordos has less attraction to the audiences outside the local area.This further proves the current situation that the effect of new media communication in Ordos is not optimistic.In addition,through the analysis of the interview results,the author also found that the foreign audiences' enthusiasm for tourism and food with strong local culture in Ordos is not high,and the evaluation of the higher price level is low,but the evaluation of the warm and simple human environment,good ecological environment and public security situation in Ordos is very high.Ordos is a city with rich cultural heritage,open and inclusive cultural exchange consciousness,and unlimited development prospects.If in the future,on the basis of attaching importance to regional cultural communication,we can strengthen the creation of quality content,optimize communication channels and means,strengthen audience analysis,and increase the fresh vitality of products and content going out,we can make Ordos local new media become a powerful media speaking with strength.In this way,we can expand the propaganda of Ordos regional culture and bring more opportunities and possibilities to the development of Ordos.