Research On The Influence Of The Differences Of Presentation Mode And Attribute Words On The Unconscious Thought Effect

"Look before you leap",the traditional view deliberation before making important decisions are essential,beneficial and harmless,but recent studies have found that put forward different points of view,is a period of distraction more than long deliberation can improve the decision of the complicated,is conducive to make more quality decisions,this view is referred to as the unconscious mind effect.The researchers divided the thinking into conscious thought and unconscious thought according to whether they paid attention to the target task or not.There is no unified research conclusion on how the two differ in decision making,whether there is an unconscious thought effect,what factors will affect the unconscious thought effect and how they promote decision making.In order to solve the above disputes,the first experiment used a single factor experiment among the subjects to explore the difference between the two in multi-feature decision making,which confirmed the existence of unconscious thought effect.Experiment 2 adopts 2(presentation mode: alone,at the same time)× 2(thought mode: unconscious thought,conscious thought)as the experimental design among subjects to explore the influence of information presentation mode on the effect of unconscious thought;Experiment three adopt 3(way of thought: the consciousness of self adjusting thought group,group consciousness thought,the unconscious mind group)x 2(difference attribute words: big,small)design of experiment between subjects,explore pure text attribute words differences on the effect of the unconscious thought,and the conscious thought think time for the two different operation(self-regulating conscious thought,fixed time conscious thought group),analyze the difference of attribute words under the condition of thought initiative will impact on the unconscious thought effect.The conclusions are as follows:(1)There are decision-making differences between unconscious thought and conscious thought.On the multi-feature decision-making problem,the decision of unconscious thought is superior to that of conscious thought,and the difference between them is significant,which proves the existence of the effect of unconscious thought.(2)The way information is presented will affect the unconscious thoughteffect.When the decision-making information is presented separately,the decision-making under the mode of conscious thought is higher than that under the mode of unconscious thought.When the decision-making information is presented simultaneously according to its attributes,the decision-making under the mode of unconscious thought is higher than that under the mode of conscious thought,and there is the effect of unconscious thought.(3)The difference of attribute words will affect the unconscious thought effect.Under the condition of big difference in attribute words,there is no significant difference in decision quality between the three thought modes.Under the condition of little difference of attribute words,the decision quality of unconscious thought is better than the other two ways of thought.