Visual And Image Design Of The 10th Anniversary Exhibition Of The New Channel

In recent years,the theme of local cultural protection is a hot spot of social concern.From the perspective of protecting cultural differences,“The New Channel”project carries out the inheritance and protection of local culture through design intervention,through the cooperation of government,enterprises,designers and local villagers.Innovation to achieve the coordinated development of culture and industry.In this process,the local people's cultural self-confidence and the external thrust of seeking local culture are very important.This paper uses the new channel project as the background to show the results of the 10th anniversary of“The New Channel”project from the aspects of plane vision,video and books.To complete the design and practice of“The New Channel”ten-year achievement exhibition to help spread the local cultural and social innovation projects and promote the broad recognition of culture.The article describes the design and practice of the event from four parts.The first part is a brief introduction to the background of“The New Channel”project and the results of the 10th anniversary of“The New Channel”.The second part introduces the process of the main visual design of the 10th anniversary of“The New Channel”project.From the perspective of glyph design,pattern design and color design,the logo design of the 10th anniversary event is completed,and the application range of the logo is extended from the perspective of the plane material.The heart formed a preliminary visual impression of the tenth anniversary event.The third part introduces the design of the 10th Anniversary of“The New Channel”Project.It introduces the design process of the film with the collection of video local cultural elements,video narrative,image packaging and image dissemination,and shows the design ideas of the 10th anniversary of“The New Channel" project.The method,the final output of the image is used to help the viewers to form an impression of regional culture,social innovation and community creation,to stimulate the viewer's attention to local culture,and then to promote more people to participate in the protection and inheritance of culture.The fourth part introduces the overall design of the 10th anniversary of“The New Channel”project.The clues of“landscape,community,humanities and story”begin to sort out the results of“The New Channel”over the years,and lead readers to understand the project according to reasonable orchestration logic.In the design of the book,I focused on the design of the cover of“The New Channel”series of books,through the introduction of the regional cultural elements from the beginning of the design process to the detailed introduction of the book cover final program output,expounding the mapping relationship between the book cover and the content of the book.This set of books is used in exhibitions to help readers further understand the process of regional culture and the projects,so attractive cover and reasonable content layout are very importantThere are still many ways to speak for regional culture.The research in this paper is only to do a little bit of power for the dissemination of regional culture and social innovation activities.How to continue and effectively spread regional culture in the future,and call for more people to be more Effective participation in local cultural protection is a problem that requires continuous thinking and exploration.