Mobile TV Interactive Advertising Innovation Design

Mobile TV advertisement is a kind of TV advertisement which can be watched in the mobile state.It is a new concept of information-based mobile outdoor digital TV communication mode and is an extension of traditional TV advertising.The mobile TV interactive advertising is to break the traditional single advertising form and stimulate thinking.Mobile TV interactive advertising can use Chinese characters,photos,audio-visual,screen,short film and other forms of presentation,and can also be linked to specific media by establishing links The main product or service information of advertising sites and pages,and then can provide more advertising information to the audience,for the audience can more deeply understand the content of advertising to provide convenience.Firstly,from the characteristics of mobile TV interactive advertising,this paper clarifies the expression of mobile TV interactive advertising,and lays a foundation for the development of design practice.Secondly,the paper analyzes the classification and advantages of the innovative design of dual-screen interactive advertising,and shows the application of several representative dual-screen interactive forms in advertising.It provides technical support for the design of mobile TV interactive advertising.Thirdly,combined with the idea of dual-screen interactive advertising,as well as the excellent advertising form for reference,to form the "Urban Life Weekly"-the double-screen interactive new form of innovative design and analysis scheme through market research.The interactive nature of interactive advertising is systematically analyzed and summarized,and the design principles and presentation forms of interactive advertising on mobile TV are determined.Finally,in the process of design,the interactivity of mobile TV is fully displayed in the content and form,and the human-oriented,humanized and intelligent interactive TV interface design criterion is summarized.At the same time,the future development trend of interactive marketing of mobile TV advertising is prospected and summarized...