Research On The Design Of Cultural Symbol Guide System In University Campus

In recent years,after a round of high-speed construction of domestic university campuses,the infrastructure of each university has been greatly improved.Among them,part of the university campuses promote the campus landscape,cultural facilities and guide identification system simultaneously when they are newly built,which makes the campus building system and the environment,cultural symbol system integrated,and plays a role of moistening things silently in improving the comprehensive quality of students The role of spring rain,but we also see that the vast majority of campuses in the construction process,due to various reasons in the environmental construction,cultural symbol system,especially the construction of the guide identification system is not satisfactory,or even blank.It has to be admitted that the lack of cultural symbol system in the campus environment does not play a positive role in improving students' comprehensive quality and aesthetic education.Therefore,colleges and universities have put forward the construction,transformation and upgrading of campus culture,and integrated and improved the unique visual ecological environment of campus.We began to reflect on the problems of architecture and environment,environment and humanity,culture and era.Compared with the urban public space,the campus environment has its unique charm and connotation.The campus spiritual culture,such as architectural culture,environmental culture,visual identity culture,behavior culture and so on,has gradually formed their own characteristics of the cultural system.These cultures are represented by information symbols,color symbols,exclusive cultural symbols and so on.The key point of this paper is that the university campus as a specific environment space,its construction facilities,cultural facilities,information guidance,cultural communication and other elements play an important role in the construction of campus culture.As an important part of the space environment,the guide identification system should fully consider the university professional attribute,the campus architectural style,the humanities structure and other elements,and fully consider the architecture and environment,function and art,so as to achieve the aesthetic cultivation realm as perfect as possible.As a carrier of cultural communication,guide recognition should be in the same line with the campus cultural system,with the modeling characteristics of its own cultural code,and fully integratedwith the information communication carrier and technology in the current digital era.As a guide sign in cultural brand image,visual presentation should be related to brand VI system and form its own system.It is necessary to give full consideration to the relevant factors and optimize the experience to establish a campus culture guidance system with exclusive characteristics.This paper explores the development and derivation of campus cultural symbols in concept creativity,brand image integrity,guide design with exclusive symbols and cultural communication through theoretical research,case study,analysis and comparison of guide at home and abroad,literature research,practical creation exploration,summary and other methods.Specifically solve the design practice problems,think about the opportunities and challenges of guide and cultural symbols in the Internet 5g intelligent era,and put forward the future trend,realistic mission and problems to be solved of guide design.