The Exploration Of The Application Of Regional Cultural Symbols In Packaging Design

The times are developing rapidly,and as the demand for people's quality of life continues to increase,the demand for visual art aesthetics is also increasing.The progress of the society promotes market competition.In the current trend of the fiercely competitive brand era,packaging design as a link between brands and consumers is not only a necessary way to improve product sales,but also a good external symbol of the brand.The excellent packaging design makes the visual image of the brand more powerfully rendered.If the packaging design cannot fully display its own personality,it is difficult to be competitive.Enterprises can seize the opportunities in the consumer market by having a certain degree of brand image recognition in market competition,and unique brand packaging design is particularly important.This article will take "the exploration of the application of regional cultural symbols in packaging design-taking old fisher fishing gear as an example" as the main body of research.Through in-depth research on the regional cultural elements of Hubei Province and the field investigation of the local fishing gear market,it is planned to carry forward As the foundation of culture,the full text will carry out packaging design research by integrating design and innovative thinking.Five chapters will be used to explain in detail the application and exploration of regional cultural symbols in packaging design.Through innovation and research on the packaging design of fishing gear brands,the cultural background and values ??of the entire fishing gear enterprise brand are presented to consumers.Create a brand image of outdoor recreational fishing gear with regional cultural characteristics for the enterprise.Through the packaging design with regional cultural elements and consumers to build a bridge of emotional interaction,let the fishing gear brand face the consumer market with a new packaging design.