Research On The Development Of Content Industry In Japan

At present,the competition between countries(regions)is not only reflected in the economic,military,science and technology and other hard power,but also in the culture,values,social system and other soft power.As an important part of soft power,culture has become the focus of the development of all countries in the world.Japan takes its own culture as the foundation,carries forward the tradition and innovates constantly on this basis,and focuses on the development of the content industry mainly including film,publishing,music and games,which promotes the economic development,improves the industrial structure,improves the national image of Japan,enhances the influence of Japan in the international community and improves the soft power of the country.In this paper,the development background,development process and development status of Japan's content industry are systematically sorted out,and the measures to promote the development of Japan's content industry from all walks of life are expounded.First,the support of the Japanese government mainly focuses on four aspects:formulating development strategies,improving relevant laws and regulations,increasing financial support and encouraging the development of overseas markets.Second,jsa's promotion measures are to review the product content,strengthen the management of copyright use,and promote international exchanges and cooperation in three aspects.Third,Japanese enterprises related to the content industry have formed a unique financing model through cooperation and established a complete industrial chain.At the same time,this paper also makes an in-depth analysis of the achievements of the Japanese content industry,and points out the challenges facing the development of the Japanese content industry and the development trend of the Japanese content industry in the context of globalization and the vigorous development of digital technology.Through the case analysis of toei animation as a representative enterprise of Japanese content industry,its development process and development measures are sorted out,so as to increase the specific cognition of the development of Japanese content industry in terms of points and aspects.The development path of content industry in Japan has important reference significance for the development of content industry in China.At present,China is stepping up efforts to build a strong socialist culture and enhance the country's soft power.On the basis of summing up the successful experience of the content industry in Japan,this paper tries to put forward some suggestions based on the problems in the development of the content industry in China,such as insufficient international competitive advantage,unbalanced regional development,imperfect legal system,insufficient talent reserve,lack of core creative ideas,insufficient derivative development etc.the development of the content industry in China needs the elaboration and concretization of the national development strategy,improve relevant laws and regulations,actively learn from foreign advanced experience,promote traditional Chinese culture,build brands with Chinese characteristics and give play to the platform advantages of the industry association.The development of content industry is of great significance for strengthening cultural confidence and realizing the balanced development of material civilization and spiritual civilization.