The Strategic Research On Governmental Promotion In Cultural Industry Development —With The Example Of Wuxi City

The rapid development in economy of Wuxi City, together with the city’s urgent request of industry transformation and upgrading, provides new opportunities and goals for Wuxi to vigorously develop the cultural industry, which will bring great social and economic benefits. Wuxi has been exploring the promotion of cultural industry development since 2005.The cultural industry of Wuxi City has been started from scratch to relatively mature since 2005, and has now become an integral part of the city’s social and economic development. With more than 6% of GDP, the cultural industry becomes one of the important indicators of the city’s taking the lead to achieve modernization in 2015. As the Policy Opinions to Speed Up the Development of Cultural Industry in Wuxi City enacted at the end of 2011, the culture industry enters into funding support phase. The paper starts with the current situation of the city’s cultural industry development, analyzes the advantages and disadvantages of existing policies and measures, and tries to build a suitable pattern for Wuxi’s industrial development by combining with the domestic and foreign regulatory mode and development experience, combining with special environment of industrial development in Wuxi City.The introduction part introduces the research background and significance of topic selection, analyzes the significance of cultural industry development from the theoretical and practical level, and defines research methods and innovation points of the paper by listing the direction and achievement at home and abroad.The body of the paper consists of three parts. The first part summarizes the theory of cultural industry, analyzes the historical evolution of the industrial policy of cultural industry in Wuxi City according to the related laws and regulations. The second part outlines the current development situation of the city’s industry, by presenting the measures taken and achievements got in recent years. The third part analyzes the strengths, weaknesses, opportunities and threats of the city’s cultural industry through the SWOT method, as well as through comparing the situation of industrial development in other cities at home and abroad. Using the conclusion of SWOT analysis and taking the Wuxi City’s situation as an example, the fourth part puts forward the guiding suggestion to the construction of industry chain, cultivating industrial brand, deepening the reform of cultural system, the innovation and technology, and financial integration, etc.in order to discuss the direction of the cultural industry in the future and to improve the level of its development.