Research On H5 Advertising Visual Elements Based On New Media Technology

The rapid development of new media technology and the widespread popularity of mobile terminals have provided new ideas for advertising performance techniques,ways of thinking and forms of expression,and created a social living space surrounded by media information.The unique attribute of H5 advertisement breaks through the limitation of time,space and expression,and brings viewers the experience of hypervision,hypersense and hyperspace.H5 advertising has become an important medium for people to understand current events,spread information and interact in multiple ways,and one of the most popular forms of publicity for enterprise brands.The expression of visual language is still the basis for users to perceive,interpret,explore and establish emotional resonance with H5 advertisements.This paper focuses on the visual language in H5 advertising and mainly focuses on the following aspects.First of all,this paper summarizes the concepts of new media technology,H5 advertising and visual elements through sorting out relevant literature,and on this basis,analyzes the characteristics,communication process and important links of H5 advertising,and points out the important role of visual elements in the process of H5 advertising communication.Secondly,starting from the characteristics of H5 advertising,the mobile carrier carrying H5 advertising and the psychological level of the audience corresponding to H5 advertising,the paper makes an in-depth analysis of the micro visual elements preferred by users,the differentiated expression of elements corresponding to different brands and the creative expression of visual elements at the micro level by combining with examples.Thirdly,from the perspective of the viewing rules and spatial structure of H5 advertisements,the arrangement and combination rules of visual elements in H5 advertisements are deeply analyzed.Finally,based on the characteristics of the integration of multiple senses in H5 advertising,the effects of visual elements in H5 advertising on other senses are elaborated in detail.In addition,based on the research of the full text,the methodology of visual language expression of H5 advertising is summarized,so as to provide some reference value for the specific practice of H5 advertising.