Research On Visual Process Of Media Advertising

The purpose of the visual design of we-media advertising is to guide people to read the we-media advertising information effectively and to generate interests and deep impressions.In the process of browsing,people’s visual sense and a series of psychological activities promote the formation of a complete visual process.With the gradual increase of Internet users,the development of we-media advertising has added a lot of convenience to people’s lives.The public has also formed an identity of we-media advertising.At the same time as the viewer,people actually become the medium of communication,carrying out the transmission and extension of sending and forwarding.The enormous value of the dissemination is immeasurable.Under the irresistible development trend of we-media advertising,we-media advertising is bound to develop in the direction of professional design and professional production just like other forms of advertising and it will become an indispensable and important component of the advertising design family.This thesis collects the relevant researches and analyzes the we-media advertising and it combines with ergonomics,visual arts psychology,design psychology,visual perception and other theoretical knowledges to study we-media advertising which will guide people to form a scientific understanding of we-media advertising.In addition,this thesis concludes the regularity of we-media advertising and some practical methods that leads to we-media advertising.In the case of visual flow guidance of we-media advertising and the analysis of visual law,this thesis tries to find the relevant problems that affect the visual process of we-media with the practical advertisements.At the same time,through questionnaire survey,this paper can analyze the different understandings of we-media advertising from different people and their different needs in vision.For example,there are problems such as the unclear processing of visual hierarchy in the media advertisements and the existence of visual noise.In response to these problems,relevant departments should propose correct solutions.This thesis mainly uses the literature research method,the case study method,the observation research method and the comparative research method to analyze the we-media advertising.It is divided into five parts: the first part is the introduction of we-media advertising and visual process;In the second part,the author talks about the influence of visual arts and ergonomics on the visual process of we-media advertising;The third part is the visual principles and types of the visual process of media advertising;The fourth part,this thesis concludes the method of guiding the visual process of we-media advertising.This thesis enriches the definition of we-media advertising and the theoretical basis of we-media advertising.The visual phenomena of the visual process of we-media advertisements includes many aspects: from pictures to words,from big to small,from active to quiet as well as from colorful to monochrome.visual types: linear,jumping,orientation,and emissive visual processes;Guidance methods include text,graphics,images,pictures,audio,video guidance.Specific analysis of specific issues provides suggestions for the development of visual processes for media advertising.