Aesthetic Research On Cultural And Creative Products With Chinese Characteristics In The Consumption Era

As one of the four ancient civilizations,China has created outstanding cultural treasures over the years.Nowadays,China is in the midst of economic development.These cultural treasures are fading under the influence of the consumption age.To carry forward and develop Chinese traditional culture and realize the great rejuvenation of the Chinese nation is the top priority for China to build a cultural power.Based on the background of the coming of consumption era,this paper selects cultural and creative products with Chinese characteristics as the research object,reveals the aesthetic value of cultural and creative products with Chinese characteristics,and discusses the aesthetic construction of cultural and creative products with Chinese characteristics.This thesis mainly carries on the research from the following five parts:In the first part,the introduction discusses the reasons for the topic selection,the research status,the innovation and difficulties of the paper,the ideas and research methods of the paper.The second part,discusses the spirit production consumption era,points out that the consumption era this background,the formation of the consumer market and consumers have brought people aesthetic demand growth,mental product surface aesthetic problems,people live in commercialization,the identity crisis,consumers through the consumption of different value goods to determine their own social value.The third part mainly discusses the cultural innovation of museums with Chinese characteristics,analyzes the status quo of cultural innovation of museums in China,and analyzes the cultural innovation products of the Palace Museum in Beijing with typical cases,and discusses the value connotation of cultural innovation products with Chinese characteristics from the establishment of research and development concept,research and development team,research and development resources and marketing methods.The fourth part analyzes the trend of cultural economization and economic culture in the consumption era,and points out that the aesthetic value of cultural and creative products with Chinese characteristics can be presented in the national,regional and contemporary features,which reflects the value of social emotional structure and the aesthetic value of national spirit.The fifth part analyzes the redesign of the traditional image in the cultural and creative products with Chinese characteristics,and then proposes the aesthetic construction of the cultural and creative products with Chinese characteristics based on the creation of aesthetic space.