| China’s reform and opening up, along with the constant improvement of China’s socialist market economic system and the improvement of people’s living standard, has turned the society into a production and consumption-oriented one. With the influence of cultural symbols, people’s consumption activities is no longer a simple material practice which means to just pursue the use value of the commodity, but rather to pursue additional symbolic contents given by the goods. People trend to use the symbolic meaning of the goods they purchase to distinguish or merge their social classes, to express themselves. Also connect with others. The symbolic meaning of goods reflexes not only the social ideology and cultural logic, but also the aesthetic way. It shows the individuals’living conditions by which becomes the aesthetic ideal of metaphors of people’s expression. In a society like this, people can gain artistic sense, have the corresponding physical beauty by buying different goods. Symbols will also give consumers constant temptations to buy new goods. Thus, aesthetic objects in the art of planning the endorsement of life pattern are hitting the ivory tower, deepening the aspects of daily life, showing people diversities and colorful aesthetic style during this time. The aesthetic subject and this period has also become a kind of compound, organic combination of material goods and aesthetic significance of the different-thinking people. In such a social environment, development in the field of aesthetics economy and people’s daily life, aesthetic creativity and the public’s creative participation have been released. Aesthetic activity is complicated at this moment, however, by the help of media and monetary, building up aesthetic activity is not ideal or free, is a kind of aesthetic illusion type, chasing "high-grade symbol". As a result, people turned out to be the slaves of the symbolic meaning. But at the same time, walking in the aesthetic of the pioneer, also constantly looking for the spiritual home of individualization, through these goods’symbolic significance is expected to manipulate the object, a kind of cultural connotation into people’s interests, purpose, aspirations and ideas, to go back to the individual lives, take care of human existence, the ultimate experience is the soul of beauty and happiness.This thesis "Chinese contemporary aesthetic variation in symbol consumption society studies" conveys two questions:Firstly, it shows the symbol consumption in the current Chinese society; Secondly, it reflects the aesthetics under the influence of the variation in symbol consumption society. According to our individual lives, using the beauty to establish individual in the context of symbol consumption of aesthetic roots and apartment, exploring poetic survival of human spiritual home, and to build rich aesthetic significance recommendations to daily life of the world based on this, so that people in the current social environment can have a better understanding about self-realization, value and significance. |
