Research On Cultural Competitiveness Evaluation And Promotion Path Of Small Towns With Shaanxi Characteristics

The development of characteristic towns has changed from high-speed development to high-quality development,high-quality development requires that the construction of Characteristic Towns in the new era should strengthen the improvement of the traffic conditions,service facilities and environment of characteristic towns.it is also the essential requirement of sustainable development of characteristic towns to highlight cultural characteristics,reflect cultural values and reflect cultural soft power.At present,there is a relative lack of research on the theme of cultural competitiveness of characteristic towns,especially,it lacks a set of scientific criteria and judging system for the cultural competitiveness of small towns with special characteristics.Therefore,a thorough study thorough study on the theory and evaluation system of cultural competitiveness of characteristic towns is conducive to the effective promotion of the sustainable development of characteristic towns.On the basis of reviewing the research status of cultural construction and cultural competitiveness of Characteristic Towns at home and abroad,the paper clearly defines the concept of cultural competitiveness of characteristic towns.Based on the competitiveness theory,brand gene theory,cultural ecology theory and regional core theory,the evaluation index system of cultural competitiveness of characteristic towns is constructed from five dimensions : cultural value attraction,cultural industry support,public cultural service,cultural entrepreneurship innovation and cultural brand shaping power.Taking the characteristic towns in Shaanxi Province as the research object,the paper points out the shortcomings of the cultural competitiveness of the characteristic towns in Shaanxi Province,such as insufficient cultural value,weak ability of cultural innovation value transformation,low contribution of cultural enterprises,lack ofinfluence of cultural brands,limited level of precise service of public culture,etc.This paper evaluates the cultural competitiveness of Characteristic Towns in Shaanxi Province by applying the evaluation index system of cultural competitiveness of characteristic towns,and concludes that Zhaojin Town,Famen Town and Tangyu Town are in the first echelon of cultural competitiveness of characteristic towns;Wuhou Town,Qingmuchuan Town and Liulin Town are in the second echelon of cultural competitiveness of characteristic towns;while Diantou Town,Tingkou Town and Manchuanguan Town are in the third echelon of cultural competitiveness of characteristic towns;By comparing the cultural competitiveness of Zhaojin Town in Tongchuan with that of Zunyi Red Town,Wuhou Town in Hanzhong with that of Wuzhen Town in Zhejiang Province,it shows that the cultural competitiveness of small towns with Shaanxi characteristics is still in a relatively backward position compared with that of domestic advanced towns with characteristics.In view of the shortcomings of the cultural competitiveness of small towns with Shaanxi characteristics,this paper puts forward five countermeasures to enhance the cultural competitiveness of small towns with Shaanxi characteristics from five aspects: excavating the connotation of cultural resources,enhancing the industrial support,improving the level of precise supply,implementing the policy of talent introduction and strengthening the construction of propaganda channels.