Research On Motion Graphic Design Method Based On Visual Perception Theory

With the development of the Internet,mobile media have brought more interaction and communication to the public,while traditional media have gradually faded out of the scope of people’s use.Motion graphics better adapt to the development of multimedia digitalization.The vivid visual form presented by motion graphics can better meet people’s sensory needs and conform to the trend of screen interaction in the digital age.Motion graphic design includes a combination of graphics,images,sound,animation,video and other expressions.It is an art form that integrates visual communication,animation design,information design and other interdisciplinary expressions.Motion graphic design is not limited to visual artistic expression.With the development of virtual reality technology,3Dmapping,augmented reality and other technologies,it also increases the sensory experience of touch,smell,taste,etc.in a specific space environment.Simulate real audio-visual and other feelings to form an immersive experience that resonates with the senses of the environmental field.From the perspective of visual performance,dynamic synaesthesia interactive penetration in the process of time lapse,motion graphic design presents a new development trend.Based on design science and visual perception theory,this paper explores the design method of motion graphics through literature research,comparative analysis and case study methods.This paper analyzes the four dimensions of motion graphics: form and composition,interaction and creativity,dynamics and sound effects,space and time,and explores a motion graphics design method supported by visual perception theory.Firstly,this paper summarizes the research on motion graphics and visual perception theory,analyzes the advantages of motion graphics design and the characteristics of visual perception theory,dynamic extension based on Arnheim visual perception theory,and analyzes the case of motion graphics design.The main content is analyzed in the form and composition of motion graphics,interaction and creativity dynamic and sound effects,and dynamic language in space and time.The visual form beauty of visual dynamic constituent elements,order and dynamic balance of visual information constitutes the aesthetic perception of dynamic visual information.Combined with the visual perception in the context of new media,the new media is used to transform the one-way one-dimensional communication of motion graphics into two-way interaction,and combined with multi-dimensional sensory experience,it can resonate from the behavior of the audience to the psychological level.It expounds three kinds of motion perception of motion graphics,isomorphism of sound and picture,speed perception of psychological perception,and the combination of motion design and sound,and analyzes the influence of visual perception and hearing on human perception.Furthermore,it elaborates the lens language of motion graphics under the spatial movement,and creates the space-time effect of scene differentiation,perspective change,linear narrative and non-linear narrative.Finally,the F·I·M·S design method of motion graphics based on visual perception theory is sorted out,and the motion graphics design principles and strategies of dynamic visual form beauty,multi-dimensional interactive experience,dynamic rhythm,and spatio-temporal lens composition are proposed.The general process planning of the method takes Kang Xue’s Dunhuang pattern motion graphic design as an application case.This paper constructs the motion graphic design method theoretically,emphasizing that the motion graphic design is based on visual perception,combined with multimedia technology to expand the viewer’s experience of multi-sensory integration such as kinematic perception,hearing,and psychological perception.In the whole design process,the motion graphics changes from one-way communication to two-way interaction,which can better convey the content and information of motion graphic design from various dimensions,and provide new ideas for the research of motion graphic design.It is hoped that through the research on the motion graphic design method in this paper,it can help designers to guide the practical problems encountered in the design practice process with theoretical guidance,so as to design more reasonable motion graphic works.