Research On The Communication Mode Of Entertainment Stars' Peripheral Products

In recent years,the entertainment and cultural industry has been widely developed in the world.The fan group has grown rapidly with great momentum,and the fan culture and the fan economy have emerged as The Times require.Statistics show that the annual market size of fan economy is as high as 90 billion yuan,which has a huge impact on the entertainment circle,the network environment and even the whole society.Among them,the peripheral product industry of stars,especially entertainment stars,has entered the development stage and is gradually moving towards commercialized,process-oriented and standardized.However,the production,release,sales and communication of them are all in the preliminary development stage,and the communication mode is not clear yet.Relevant norms and systems in the communication process need to be improved.The purpose of this paper is to explore the communication mode of entertainment stars' peripheral products by sorting out the various links in its process of communication and summarize the main existing problems and proposes specific coping strategies of them.It is divided into the following six parts.The first part is the research on the communicator of entertainment stars' peripheral products,mainly including the official website of the stars' company,the fan club and physical stores.The second part studies the communication content of entertainment stars' peripheral products.It analyzes the types,characteristics and designs of peripheral products of entertainment stars from the perspective of the main communication subjects to cater to the fans' psychology,so as to increase the circulation of the peripheral products.The third part is the media research of entertainment stars' peripheral products.It mainly discusses the media of entertainment stars' peripheral products from online and offline aspects.The online communication relies on the network platform,and the offline communication combines with other material carriers on the basis of oral communication and text communication.The fourth part studies the receivers of entertainment stars' peripheral products.For "die-hard fans" who have strong feeling of identity,seize their special emotions and improve additional value of the products.And the strategy facing the "passers-by fans" with lower emotional stability is focusing on the improvement of practicability of the products.The fifth part analyzes the communication effect of entertainment stars' peripheral products.From the micro level,the paper analyzes its promoting effect on product sales and social communication.From the macro level,the paper explains its impact on the development of social economy,fans culture and social concept.Combined with 5W communication mode of Harold Lasswell,the sixth part summed up the "two-way interaction" communication mode of entertainment stars' peripheral products.The mode shows that the receivers of entertainment stars' peripheral products do not accept it passively,but get real experience in the process of transmission,and then transmit the experience back to the communicator.It forms the feedback.Besides,in view of the problems of product quality and copyright in the communication process and the misleading of values and consumption views of the younger fans,corresponding suggestions are proposed.The analysis of various links in the spread of peripheral products of entertainment stars is conducive to the spread of products and the development of the industry.To improve the existing problems in the communication process,it is necessary to properly guide the emotional expression of fans.It also requires the cooperation of stars themselves,artist companies,fans and relevant departments to gradually solve them.