Study On The Design Of Regional Agricultural Products Packaging Under The Mode Of E-Commerce

The development of the Internet era,e-commerce model is booming,the rapid development of network sales model,a new business sales model to the regional agricultural industry has brought new opportunities for development,become an important new way of sales of regional agricultural products.New technical conditions,the market environment and consumer demand is bound to spawn new regional agricultural product packaging form.Therefore,it is necessary to study the design methods,design principles,design aesthetic and design trends of the regional agricultural products in the new model to meet the needs of the new model.With the economic development,people's living standards continue to improve,more people began to pursue the original ecological products,the demand for regional agricultural products is also growing.The new sales model has brought new opportunities to improve the sales situation of regional agricultural products,and has injected new force into the circulation of agricultural products in China.But because of the particularity of e-commerce model,the original traditional packaging is clearly not suited to the new sales model.Today's e-commerce model environment under the birth of the electricity caused by the packaging of the environmental problems caused by thinking,how to meet the consumer demand for electricity at the same time,to strengthen the protection of regional agricultural products to protect the packaging,to suppress excessive packaging and packaging cumbersome Phenomenon,is the geographical area of agricultural products online shopping package to solve the problem.It is the key to the design of regional agricultural product packaging under the e-commerce mode to realize the transportation and protection of some agricultural products in the fragile area.Based on the current situation of regional agricultural products,this paper analyzes the current problems,puts forward the countermeasures,emphasizes the safety,protection,reduction and symbolization of regional agricultural products packaging,and enhances the symbolization system of packaging.Electricity packaging business delivery efficiency,reduce waste of resources,to achieve low-carbon packaging.First of all,from the packaging of the sales platform,functional requirements,the use of materials,modeling structure and consumer groups point of view of regional agricultural products in the traditional model and the difference between the packaging model,summed up the focus of regional agricultural products packaging.Secondly,according to the functional requirements of regional agricultural products,it is divided into three categories:dry goods,liquid and fresh,from the functional requirements of the product packaging network display characteristics and packaging to analyze the e-commerce model of regional agricultural product packaging design status quo.Through the in-depth study on the existing problems in the commercialization of regional agricultural products,it is proposed to fundamentally solve the problem of poor protection of regional agricultural products,lack of brand awareness,lack of regional characteristics,excessive packaging,environmental problems,poor user experience,etc.Problems and so on.Finally,based on the theory of brand communication,the paper summarizes the design method,design principle,design aesthetic and design trend of regional agricultural product packaging under the mode of e-commerce.Need to packaging enterprises,express delivery enterprises,regional agricultural products business enterprises,government and other multi-party,and jointly enhance the regional agricultural products electricity business packaging recycling rate,from the regional agricultural packaging graphic design,packaging materials selection,packaging standards and packaging practices Aspects of the norms of regional agricultural products to the whole process of packaging,and constantly enhance the user experience.To achieve regional agricultural products "going out" to promote the spread and development of regional culture,promote the sale of regional agricultural products,improve the living standards of farmers.It is of great significance to tap the traditional culture of the region,and the traditional cultural elements are integrated into the design of regional agricultural products.The characteristics of"regional","cultural","practical" and "artistic" in the design of regional agricultural products are Efficient combination.