The Study On Tik Tok's Drama Communication

Chinese traditional culture opera is the most important component,can rely on the unique stage art expression form,the essence of traditional culture is passed on.But unfortunately,under the impact of entertainment diversification and popularization,the audience and professional talents of opera are losing,and the market of opera has been seriously shrinking,and the dilemma of its inheritance and development is worrying.Opera needs to be consumed,and the continuous attention of the audience can give opera more vitality.In other words,if opera wants to survive and develop,it must be spread.It is spread from the individual.With the development of the times,through print media and electronic Media,digital media and other ways of communication,after a long road of development now,the short video based on mobile Internet has further expanded the space of opera communication,awakened and activated the vitality of opera,made opera communication interesting,three-dimensional,and gradually integrated with modern people's life.In 2019,the number of short video users reached 648 million,a growing track in entertainment consumption.And shake sound with its user size,user stickiness in the field of short video dominant.This paper makes a systematic study on the spread of Tik Tok,summarizes its characteristics,finds problems,and further considers Tik Tok future development of song communication.This paper chooses the Tik Tok platform as the target media,from the perspective of communication,using literature analysis,questionnaire survey,case study and participatory observation to study the short video of opera on the Tik Tok platform.First of all,this paper analyzes the necessity of the transmission of dithering short video opera,and probes into the necessity of dithering short video opera communication from three aspects: the traditional mode of communication can not meet the needs of the inheritance and development of opera,the advantages of dithering short video communication,and the fit of dithering short video and opera art.Secondly,it analyzes the characteristics of short video drama communication from three aspects: communication subject,communication content and communication audience.Finally,On this basis,we find out the problems existing in the communication of short video drama,and put forward targeted communication countermeasures.This paper discusses the characteristics and rules of the transmission of opera on the platform of shaking sound and short video,and aims to provide some reference for the inheritance and development of opera culture in the new media era.