Success And Failure Are The Same Reason

This article takes the six films released by the “Mahua Fun Age” released as the main research object,studies the business operation model of “Mahua Fun Age”,cross-media conversion,and problems with its adapted films from the perspective of commercial operation and media integration.The first chapter of this article has studied the commercial operation characteristics of "Mahua Fun Age" in detail.Unlike other teams that only do dramas or adaptations,"Mahua Fun Age" has a unique approach to business operations,it has developed an "drama + film" industry model and cleverly used integrated marketing in the Internet ecosystem,then,"Mahua Fun Age" completed the change from elite culture to popular culture and quickly gained a place in the domestic comedy movie market.However,the emergence of the "drama + movie" creative model is by no means just a business strategy that aims at benefit.The re-consumption of the original drama text must be realized by the general trend of media fusion.The second chapter mainly analyzes the motivation of "Mahua Fun Age" cross-media narrative,the construction of the intertextuality of the adapted film and the original drama text,and the specific strategies of cross-media presentation from stage to screen in the context.The third chapter of this article aims to summarize the existing problems in the adaptation film of "Mahua Fun Age" drama.Although the adaptation film of "Mahua Fun Age" drama has achieved good results at both the box office and word of mouth,in the process,contradictions between different texts still emerged,such as the blurring of the film's ontological boundary,and serious drama traces.