Aesthetic Research On Domestic IP Adapted Animation Films

Animation film,which can be used as an important carrier of culture,is a popular form of art communication with strong popularity,entertainment and education.In the last century,Chinese animation films had experienced a period of prosperity.However,under the impact of American and Japanese animation films,the phenomenon of slow retreat appeared.In recent years,under the call of cultural self-confidence,screenwriters of domestic animation films have integrated traditional Chinese cultural elements into animation films by subversive traditional story adaptation and high-tech audio-visual technology,and they have explored innovative animation production.With the arrival of the new media era,Chinese IP adapted animation films have been continuous to make progress in picture production and Internet platform communication.This paper focuses on analyzing applications of adaptation strategies in domestic animation films released in the past five years.Taking top three IP adapted animation films-"Monkey king hero is back","White Snake" and "Ne zha" as research objects,this paper analyzes the creative experience of domestic IP adapted animation films with related theories of literature and art.By exploring theme selections,character designs,artistic conceptions and theme emotions,this paper explores common points of excellent IP adapted animation films,so as to provide references for improving the creative level of Chinese animation films.