A Case Study Of The Value Enhancement Of The Croton Media Acquired By Huace Film And Television

At present,as the pace of the social reform process continues to accelerate,the momentum of cultural transformation is getting stronger.The Chinese government has promulgated a series of supporting policies to achieve the purpose of cultural transformation and cultural industry structural reform,in order to achieve the construction of cultural industry.With the support of policies,competition in the cultural media industry has become increasingly fierce,with the film and television industry as the leader.Among them,many companies increase their competitiveness through mergers and acquisitions.Mergers and acquisitions bring new film and television resources to enterprises and new opportunities for optimizing the industrial structure.It is one of the means for many smaller film and television companies to protect themselves.In addition,larger enterprises also hope to integrate resources through mergers and acquisitions,seize market share,and then stabilize their industry position.Huace Film and Television is a very influential leader in the film and television industry.The case of its acquisition of Croton Media has a profound impact on the film and television industry.Therefore,this article selects its case as the research object.This article consults a large number of domestic and foreign relevant literature and theories,and analyzes the value enhancement brought by mergers and acquisitions through case analysis.First,sort out the merger and acquisition cases,explain the background of the cases,the motivations of the mergers and acquisitions,and the merger and acquisition process;second,on this basis,the combination of qualitative and quantitative methods to analyze the improvement of corporate value.From a qualitative point of view,the influencing factors of the value increase of the M&A case are analyzed,the realization process of the value increase is sorted out,and the specific performance of the value increase is summarized.It is found that the enhancement of the value of Huace Film and TV is mainly achieved through effective integration and synergy.The big data technology of Croton Media makes up for the shortcomings of Huace Film and Television in this respect,and the film and television resources and marketing channels of Huace Film and TV have a strong support for Croton Media's platform.The two sides of themerger and acquisition complement each other,forming a scale effect,increasing market share,and further achieving strategic development goals.Quantitative point of view,through the event research method of the short-term performance of Huace film and television mergers and acquisitions,found that the merger has brought short-term value improvement to Huace film and television,through the cash flow discount model of the independent development of enterprises and mergers and acquisitions in both cases of enterprise value quantification,through specific values to explain,Huace film and television from the long-term perspective,the value of enterprises has also been enhanced.Finally,draw inspiration and provide reference significance for related companies.Through this merger and acquisition,the corporate value of Huace Film and Television has been greatly improved,which is worth learning and learning from other companies.This article analyzes the case of Huace film and television mergers and acquisitions from multiple perspectives,which has certain theoretical significance.In addition,as a leading company,Huace Film and Television plays a leading role in the film and television industry and is very influential in the industry.From a multi-angle perspective,this paper analyzes the value improvement in the case of Huace Film and Television M&A,and puts forward some suggestions that are conducive to corporate mergers and acquisitions,hoping to provide some reference for other companies in the film and television industry.