Cultural Activities Of Confucius Institutes In Spain

Based on Las Palmas University's Confucius Institute's cultural activities,this paper conducts questionnaires and interviews with Confucius College students,local people,volunteers of Chinese teachers and public teachers.Based on Las Velle's 5W communication theory,this paper focuses on communicators,content,media,audience and communication.Five aspects of the broadcasting effect of Confucius Institute of Las Palmas University in Spain were investigated,and the status quo of Confucius Institute's cultural promotion was obtained,and corresponding feasible suggestions were put forward in view of the existing problems.The full text consists of four parts.The first chapter introduces the significance,purpose,object,overview,theory and method of the research,so as to understand the writing background of the paper.Chapter two analyses the current situation of the cultural promotion activities of Confucius Institute of Las Palmas University in Spain,including the time,place,form,content and effect of the cultural activities.Taking the commemoration of "Sanmao"(Chen Ping)in 2018 as an example,the author summarizes the experience of the thematic series activities from three stages,and mentions them.A new "Sanmao" series of thematic activity design.Chapter 3 summarizes the evaluation of Confucian Academy students,ordinary people and teachers on the cultural activities held by Confucian Academy,and summarizes the shortcomings of Confucian Academy cultural activities.For example,in the form of activities,the form is single,mainly concentrated in exhibitions and performances;in the content of activities,it focuses on material culture and lacks depth.In the way of propaganda,Facebook andposter are the main propaganda means,which need to be enriched urgently.In the teaching staff,teachers generally show the characteristics of high-quality,but there are also problems such as fewer talented people and unstable teaching staff.Chapter IV,based on 5W communication theory,puts forward some feasible suggestions on the cultural activities of Confucian Academy from three aspects: organizers of cultural activities,contents and forms of cultural activities and propaganda methods of cultural activities.The abstract in English goes here.Abstract in English and that in Chinese presented on the previous page should agree.