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Design And Communication Innovation Of Sanhe Feather Fan Under The Background Of Ancient Town Tourism

Posted on:2021-03-03Degree:MasterType:Thesis
Country:ChinaCandidate:Y X LiangFull Text:PDF
GTID:2415330629980271Subject:Art and design
Abstract/Summary:PDF Full Text Request
Fan culture has a long history.Fan is the precious wealth of Chinese culture.It has a rich cultural connotation and there are various types of the fan,leaving a brilliant mark in the history of Chinese art.Now it still has an irreplaceable position in the composition of traditional handicraft culture in China.However,with the rapid development of global economy and industrialization,many folk handicrafts,such as feather fans,are gradually disappearing in people's lives.Therefore,the innovation and development of Sanhe feather fan is urgent.Due to the continuous improvement of people's material and spiritual needs,ancient town tourism with cultural connotation has become a hot spot of domestic tourism.Under the influence of Sanhe ancient town culture,tourism will usher in opportunities for the protection of local traditional handicrafts.Sanhe ancient town is an ancient water town which lies at the intersection of the Fengle River,the Hangbu River and the Xiaonan River.It is a famous historical and cultural town in China.It has rich traditional folk crafts.The feather fan is one of them.Sanhe feather fan,which is listed as the intangible cultural heritage of Anhui Province,is one of the three famous fans in China.In today's general mechanized production,the continuous existence of folk crafts becomes more and more difficult.Therefore,the author takes Sanhe ancient town as the background,the traditional handicraft feather fan as the research object to carry on the investigation for the present heritage situation of Sanhe feather fan,discusses the inheritance and protection strategy of Sanhe feather fan from the aspects of culture,brand,communication,etc.Through innovative design to make Sanhe feather fan better adapt to the trend of the modern society development,and to be inherited forever.Carring on and broaden our Chinese Traditional handicraft,which is also of great significance for promoting the ancient town culture and the development of local tourism.
Keywords/Search Tags:Sanhe feather fan, ancient town tourism, design, communication
PDF Full Text Request
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