A Study On The Development Strategy Of Rural Cultural Tourism In The Three River Ancient Towns Of Feixi County

With the deepening of economic transformation in China,the development of the third industry in towns and rural areas has become an important way of regional economic transformation and development.Relying on resources such as rural natural scenery and local folk culture,tourism development has become a universal choice.The development of rural tourism,city tourism enthusiasts brought away,the opportunity to experience the local humanities style living,rural tourism is increasing heat.In recent years,China has attached great importance to the promotion of rural construction and the development of agricultural economy.A series of policy documents have been issued to encourage rural areas to develop rural cultural tourism,all of which have created favorable opportunities for the development of local rural cultural tourism.In recent years to promote the integration of urban and rural development process,China has actively carried out the construction characteristics of the town in the country,so far has released two batches of a total of 403 national characteristic town,located in Feixi County of Anhui province Hefei City Sanhe Town is one of them,included in the national list produced a feature of the town,a certain positive role in the development of Feixi Sanhe ancient town tourism,but how to seize the opportunity to effectively promote the development of rural tourism culture Sanhe Town,still need to be further explored in order to find the answer.Based on this,in order to find the effective path of rural cultural tourism development of Sanhe Town,this paper will use the method of literature research,questionnaire survey method,interview method,PEST analysis method,SWOT analysis and so on,facing the rural culture tourism development in Sanhe Town environment itself has advantages and disadvantages,opportunities and challenges,mainly to solve the problem,research on the development of Sanhe Town rural tourism overall thinking and specific path etc..This article is divided into six chapters,and the specific contents are as follows:The first chapter is the introduction,which mainly focuses on the background,purpose and significance of this study,the literature review at home and abroad,the content and methods of the research.The second chapter is the theoretical basis for the development of rural tourism in characteristic towns,mainly for the definition of the main concepts in this paper,and comb out the related main theories.The third chapter is the situation and experience of rural tourism development of our town's characteristics,mainly on the characteristics of China's small town construction and development of current situation and feature of the town cultural tourism development in the process of common problems,the characteristics of China's rural town of cultural tourism development in the typical case analysis and discussion.The fourth chapter is the diagnosis and analysis of rural tourism development of Sanhe Town,the main town of Sanhe ancient town as a feature of the situation are introduced,and the use of PEST analysis and SWOT analysis of two methods,respectively,to the rural culture tourism development in Sanhe Town in the external environment,and the existing advantages and disadvantages,opportunities and challenges carries on the analysis,combined with the results and find out the main problems to be solved in the Sanhe Town rural cultural tourism promotion.The fifth chapter is the development strategy of rural culture tourism in Sanhe ancient town under the background of characteristic town construction.It mainly discusses the general train of thought of rural cultural tourism planning in Sanhe ancient town under the background of characteristic towns,and discusses the feasible measures of rural cultural tourism development.The sixth chapter is the conclusion and prospect,mainly summarizing the full text,and looking forward to the future research work.